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Test Description: Final Exam Review
Instructions: Answer all questions to get your test result.
1) In choosing a target market for a new, upscale restaurant featuring primarily pizza and sandwiches, which of these factors is LEAST likely to be an important consideration?
A
How much income do potential customers have?
B
What price are potential customers willing to pay for this product?
C
What do potential customers do for a living?
D
Where do potential customers live?
2) Which of the following services or products would most likely be a candidate for a mass marketing strategy?
A
gardening and landscaping
B
in-home health care
C
cleaning and household repair services
D
pet sitting
3) which of the following products or services would be the most likely candidate for market segmentation?
A
computers
B
paper products
C
soft drinks
D
automobiles
4) which of the following is NOT an aspect of demographic segmentation
A
marital status
B
occupation
C
interest
D
education level
5) Which of the following factors determine whether a market segment has strong potential?
A
the market segment is measurable and accessible
B
both a or b
C
the market segment has many potential customers and the potential for growth
D
neither a or b
6) which of the following is NOT an aspect of psychographic segmentaion?
A
opinions
B
lifestyle
C
attitudes
D
age
7) All of the following stages are typically completed before developing a marketing strategy, EXCEPT:
A
screening ideas for sales and profit proposal
B
screening ideas for production costs, time, and safety issues
C
preparing a business analysis
D
developing and testing the product
8) Competition for a new product is usually considered during which stage of new product planning?
A
development and testing of the new product
B
preparation of a business analysis
C
development of the marketing strategy
D
screening ideas
9) which of the following is an example of an enhanced product?
A
scented shampoo
B
a cotton kitchen towel
C
a hybrid car
D
a new TV that comes with a free ten-year warranty
10) A product line that includes sheets, comforters, and bath towels is an example of:
A
product line width
B
product line depth
C
a brand
D
product line depth and width
11) Reducing inventory by selling the product at lower prices through secondary markets is a strategy often used during the ______ stage of the product life cycle.
A
planned obsolence
B
growth
C
decline
D
maturity
12) Recycled paper products are beginning to appear in new forms, such as Post-it notes of various colors. These products are being heavily advertised and sales are increasing. this would tend to indicate that recycled paper products are in the __ stage
A
introduction
B
maturity
C
growth
D
decline
*select an answer for all questions
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