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Which of the following is NOT one of the 4 elements of the marketing mix?
discretionary income
discretionary income
want
service
production
True
they are participating in athletic events
promotion
Young men are the smallest group of movie goers. Why are fewer young men going to see movies?
discretionary income
discretionary income
want
service
production
True
they are participating in athletic events
promotion
The term market can also be used to indicate where customers go to purchase products.
discretionary income
discretionary income
want
service
production
True
they are participating in athletic events
promotion
This element of the marketing mix describes the ways to make customers aware of products and encourage them to buy:
discretionary income
discretionary income
want
service
production
True
they are participating in athletic events
promotion
Sports and entertainment events are not considered necessities and as a result require the spending of:
discretionary income
discretionary income
want
service
production
True
they are participating in athletic events
promotion
A product can be a good or ______________.
discretionary income
discretionary income
want
service
production
True
they are participating in athletic events
promotion
This is the amount of money people have available to spend after paying for necessities.
discretionary income
discretionary income
want
service
production
True
they are participating in athletic events
promotion
A _________ is any unfulfilled desire.
discretionary income
discretionary income
want
service
production
True
they are participating in athletic events
promotion
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