A _________ is any unfulfilled desire.

A product can be a good or ______________.

Sports and entertainment largely satisfies the __________ of customers.

The ___________ is the amount that customers pay for products.

This is the amount of money people have available to spend after paying for necessities.

Which of the following is NOT one of the 4 elements of the marketing mix?

This element of the marketing mix involves the locations and methods used to make products available to customers:

This element of the marketing mix describes the ways to make customers aware of products and encourage them to buy:

This is the path that a product takes from the producer to the consumer:

This is a term that describes any media used to distribute an event to a large number of people.

The name given to a movie that is so important and profitable that it provides essential support for the studio and makes up for other less successful movies. These blockbusters generally have the highest production and marketing budgets.

Young men are the smallest group of movie goers. Why are fewer young men going to see movies?

The iTunes Store allows consumers to purchase music and download it directly to their device. This is an example of which element of the marketing mix?

The 2012 Super Bowl was the first Super Bowl that could be watched live and in its entirety on the internet. This is an example of using technology to provide a unique delivery system for sports and entertainment. The internet (or the IPad, IPhone,

Sports and entertainment events are not considered necessities and as a result require the spending of:

This sport has been granted an exemption by the United States Congress from all anti-trust laws. This means they can do whatever they want to do to prevent competitors from entering their business.

This famous baseball player played for Pittsburg from 1909 – 1911. His baseball card recently sold for $2,800,000.

Personal training and sports instruction are good examples of _________ a service in the area of sports.

The term market is also used to describe where customers and potential customers are physically located.

The term market can also be used to indicate where customers go to purchase products.

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