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What Is Sports And Entertainment Marketing
Test Description: Marketing
Instructions: Answer all questions to get your test result.
1) A _________ is any unfulfilled desire.
A
want
B
service
C
need
D
product
2) A product can be a good or ______________.
A
want
B
need
C
service
D
product
3) Sports and entertainment largely satisfies the __________ of customers.
A
wants
B
wishes
C
thoughts
D
needs
4) The ___________ is the amount that customers pay for products.
A
value
B
discretionary amount
C
price
D
disposable amount
5) This is the amount of money people have available to spend after paying for necessities.
A
consumer income
B
disposable income
C
industrial income
D
discretionary income
6) Which of the following is NOT one of the 4 elements of the marketing mix?
A
production
B
price
C
promotion
D
place/distribution
7) This element of the marketing mix involves the locations and methods used to make products available to customers:
A
place/distribution
B
production
C
promotion
D
price
8) This element of the marketing mix describes the ways to make customers aware of products and encourage them to buy:
A
place/distribution
B
production
C
price
D
promotion
9) This is the path that a product takes from the producer to the consumer:
A
retail product path
B
consumer retail channel
C
industrial product path
D
channel of distribution
10) This is a term that describes any media used to distribute an event to a large number of people.
A
consumer media
B
industrial media
C
mass media
D
channel media
11) The name given to a movie that is so important and profitable that it provides essential support for the studio and makes up for other less successful movies. These blockbusters generally have the highest production and marketing budgets.
A
bridge movie
B
tent pole movie
C
crossbeam movie
D
magic movie
12) Young men are the smallest group of movie goers. Why are fewer young men going to see movies?
A
they are participating in athletic events
B
they are busy doing homework
C
they are home doing household chores
D
they are home playing video games
13) The iTunes Store allows consumers to purchase music and download it directly to their device. This is an example of which element of the marketing mix?
A
promotion
B
price
C
place/distribution
D
product
14) The 2012 Super Bowl was the first Super Bowl that could be watched live and in its entirety on the internet. This is an example of using technology to provide a unique delivery system for sports and entertainment. The internet (or the IPad, IPhone,
A
policy
B
platform
C
system
D
strategy
15) Sports and entertainment events are not considered necessities and as a result require the spending of:
A
disposable income
B
industrial income
C
consumer income
D
discretionary income
16) This sport has been granted an exemption by the United States Congress from all anti-trust laws. This means they can do whatever they want to do to prevent competitors from entering their business.
A
Pete Rose
B
Babe Ruth
C
Honus Wagner
D
Joe Jackson
17) This famous baseball player played for Pittsburg from 1909 – 1911. His baseball card recently sold for $2,800,000.
A
National Hockey League
B
Major League baseball
C
National Basketball Association
D
National Football League
18) Personal training and sports instruction are good examples of _________ a service in the area of sports.
A
selling
B
promoting
C
distributing
D
advertising
19) The term market is also used to describe where customers and potential customers are physically located.
A
True
B
False
20) The term market can also be used to indicate where customers go to purchase products.
A
False
B
True
*select an answer for all questions
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