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The number of homes or people exposed to an ad is referred to as
the market it wants to reach
newspaper
junk mail
the business that is paying for the ad.
television
an audience
all of the above.
30 minutes
The type of medium that an advertiser uses depends on
the market it wants to reach
newspaper
junk mail
the business that is paying for the ad.
television
an audience
all of the above.
30 minutes
Internet ad rates are based on
the market it wants to reach
newspaper
junk mail
the business that is paying for the ad.
television
an audience
all of the above.
30 minutes
Direct mail is often referred to as
the market it wants to reach
newspaper
junk mail
the business that is paying for the ad.
television
an audience
all of the above.
30 minutes
How long does an infomercial usually last
the market it wants to reach
newspaper
junk mail
the business that is paying for the ad.
television
an audience
all of the above.
30 minutes
Currently, what is the main advertising medium?
the market it wants to reach
newspaper
junk mail
the business that is paying for the ad.
television
an audience
all of the above.
30 minutes
All of the following are factors of media costs except
the market it wants to reach
newspaper
junk mail
the business that is paying for the ad.
television
an audience
all of the above.
30 minutes
In 2008, what was the main advertising medium?
the market it wants to reach
newspaper
junk mail
the business that is paying for the ad.
television
an audience
all of the above.
30 minutes
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