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Chapter 14 Application
Test Description: Application
Instructions: Answer all questions to get your test result.
1) The type of medium that an advertiser uses depends on
A
whether the offering is a product or a service
B
the market it wants to reach
C
how well consumers will remember the ad.
D
technology resources
2) In 2008, what was the main advertising medium?
A
billboard
B
television
C
internet
D
newspaper
3) Currently, what is the main advertising medium?
A
television
B
billboard
C
newspaper
D
internet
4) How long does an infomercial usually last
A
30 minutes
B
30 seconds
C
60 seconds
D
90 seconds
5) Businesses advertise for all of the following reasons except
A
to increase sales
B
to inform about a political candidate
C
to promote an event
D
to spendy money
6) Direct mail is often referred to as
A
mail advertising
B
US Mail
C
junk mail
D
leaflets
7) Transit advertising is usually used in
A
wealthy neighborhoods
B
rural areas
C
all of the above
D
urban areas
8) The number of homes or people exposed to an ad is referred to as
A
an audience
B
a market
C
customers per thousand
D
an impression
9) All of the following are factors of media costs except
A
the audience that the media will reach.
B
the business that is paying for the ad.
C
the geographic scope of the distribution of the ad.
D
the type of media used to distribute the ad.
10) Internet ad rates are based on
A
all of the above.
B
the format of the ad
C
the type of ad
D
the size of the ad
*select an answer for all questions
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