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A 30-minute commercial.
Infomercial
Media planning
Audience
Mass media
Pop-up ads
Webcast
Ad campaign
Advertising agency
A series of ad messages that share a single idea and theme.
Infomercial
Media planning
Audience
Mass media
Pop-up ads
Webcast
Ad campaign
Advertising agency
Channels of communication, such as television, radio, and newspapers.
Infomercial
Media planning
Audience
Mass media
Pop-up ads
Webcast
Ad campaign
Advertising agency
The number of homes or people exposed to an ad.
Infomercial
Media planning
Audience
Mass media
Pop-up ads
Webcast
Ad campaign
Advertising agency
A business that specializes in developing ads and ad campaigns for its clients.
Infomercial
Media planning
Audience
Mass media
Pop-up ads
Webcast
Ad campaign
Advertising agency
The process of selecting advertising media and deciding the time and space in which the ads should appear.
Infomercial
Media planning
Audience
Mass media
Pop-up ads
Webcast
Ad campaign
Advertising agency
Ads that appear in a new browser window when an Internet user first logs on to a website.
Infomercial
Media planning
Audience
Mass media
Pop-up ads
Webcast
Ad campaign
Advertising agency
A broadcast made on the Internet.
Infomercial
Media planning
Audience
Mass media
Pop-up ads
Webcast
Ad campaign
Advertising agency
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