Chapter 14 Vocab

Match it! Select the correct answer from the pull down...Good luck!

The process of selecting advertising media and deciding the time and space in which the ads should appear.

A broadcast made on the Internet.

The time period when a network TV or radio audience is the largest.

Ads that appear in a new browser window when an Internet user first logs on to a website.

A business that specializes in developing ads and ad campaigns for its clients.

A series of ad messages that share a single idea and theme.

Ads sent by mail to homes and businesses.

A 30-minute commercial.