Chapter 14 Vocab Question Preview (ID: 40320)


Practice Vocab. TEACHERS: click here for quick copy question ID numbers.

A business that specializes in developing ads and ad campaigns for its clients.
a) Media planning
b) Advertising agency
c) Ad campaign
d) Target marketing

Channels of communication, such as television, radio, and newspapers.
a) Advertising agency
b) Ad campaign
c) Media planning
d) Mass media

A series of ad messages that share a single idea and theme.
a) Advertising agency
b) Mass media
c) Ad campaign
d) Direct-mail advertising

A broadcast made on the Internet.
a) Prime time
b) Pop-up ads
c) Webcast
d) Mass media

Ads sent by mail to homes and businesses.
a) Direct-mail advertising
b) Pop-up ads
c) Media planning
d) Mass media

A 30-minute commercial.
a) Prime time
b) Webcast
c) Audience
d) Infomercial

Ads that appear in a new browser window when an Internet user first logs on to a website.
a) Pop-up ads
b) Webcast
c) Direct-mail advertising
d) Prime time

The process of selecting advertising media and deciding the time and space in which the ads should appear.
a) Advertising agency
b) Media planning
c) Prime time
d) Ad campaign

The number of homes or people exposed to an ad.
a) Prime time
b) Direct-mail advertising
c) Audience
d) Medium

The time period when a network TV or radio audience is the largest.
a) Webcast
b) Prime time
c) Infomercial
d) Medium

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