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Chapter 14 Vocab
Test Description: Practice Vocab
Instructions: Answer all questions to get your test result.
1) A business that specializes in developing ads and ad campaigns for its clients.
A
Target marketing
B
Media planning
C
Advertising agency
D
Ad campaign
2) Channels of communication, such as television, radio, and newspapers.
A
Ad campaign
B
Advertising agency
C
Media planning
D
Mass media
3) A series of ad messages that share a single idea and theme.
A
Mass media
B
Direct-mail advertising
C
Ad campaign
D
Advertising agency
4) A broadcast made on the Internet.
A
Prime time
B
Pop-up ads
C
Mass media
D
Webcast
5) Ads sent by mail to homes and businesses.
A
Mass media
B
Media planning
C
Pop-up ads
D
Direct-mail advertising
6) A 30-minute commercial.
A
Prime time
B
Webcast
C
Audience
D
Infomercial
7) Ads that appear in a new browser window when an Internet user first logs on to a website.
A
Prime time
B
Webcast
C
Pop-up ads
D
Direct-mail advertising
8) The process of selecting advertising media and deciding the time and space in which the ads should appear.
A
Media planning
B
Prime time
C
Ad campaign
D
Advertising agency
9) The number of homes or people exposed to an ad.
A
Audience
B
Medium
C
Direct-mail advertising
D
Prime time
10) The time period when a network TV or radio audience is the largest.
A
Webcast
B
Medium
C
Prime time
D
Infomercial
*select an answer for all questions
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