Chapter 13 Vocab

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A pathway to direct products to consumers.

The sale of goods or services by a producer directly to a consumer.

The point at which total revenues, or sales, equal total costs and expenses of developing and offering a product or service.

Gathering and analyzing of information on the size, location, and makeup of a market.

The process of creating, promoting, and presenting a product or service to meet the wants and needs of consumers, wherever they are.

The division of a market for a product into groups of customers who have the same needs and traits.

The act of a company focusing on the people most likely to buy its goods and services.

To offer a product in a limited market for a limited time.