A pathway to direct products to consumers.

One or more intermediaries between a producer and a consumer.

Gathering and analyzing of information on the size, location, and makeup of a market.

The process of creating, promoting, and presenting a product or service to meet the wants and needs of consumers, wherever they are.

The sale of goods or services by a producer directly to a consumer.

To offer a product in a limited market for a limited time.

The division of a market for a product into groups of customers who have the same needs and traits.

Facts about the population.

The point at which total revenues, or sales, equal total costs and expenses of developing and offering a product or service.

The act of a company focusing on the people most likely to buy its goods and services.

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