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After a volleyball player wins a gold medal in the summer Olympics, a sunscreen manufacturer pays the athlete to appear in its television commercials and magazine advertisements. This is an example of
trailers
headline, illustration, copy, and business identification.
Copy
an endorsement
out-of-home
uses.
encourage action
Stadium signage
A business wants to create or emphasize positive associations between a specific sport and itself. What type of advertising media should the business consider using?
trailers
headline, illustration, copy, and business identification.
Copy
an endorsement
out-of-home
uses.
encourage action
Stadium signage
A vital promotional technique for entertainment marketing is the use of
trailers
headline, illustration, copy, and business identification.
Copy
an endorsement
out-of-home
uses.
encourage action
Stadium signage
Repeated exposure to the largest, most diverse population of people is a benefit of ___________ advertising.
trailers
headline, illustration, copy, and business identification.
Copy
an endorsement
out-of-home
uses.
encourage action
Stadium signage
When Arm and Hammer advertises that its baking soda gets rid of odors in refrigerators, its ad copy is pointing out the product's
trailers
headline, illustration, copy, and business identification.
Copy
an endorsement
out-of-home
uses.
encourage action
Stadium signage
Computers are complex products and have features that need to be explained. Which of the following elements would be crucial to include in an advertisement for a new computer:
trailers
headline, illustration, copy, and business identification.
Copy
an endorsement
out-of-home
uses.
encourage action
Stadium signage
The basic elements of a print advertisement are the
trailers
headline, illustration, copy, and business identification.
Copy
an endorsement
out-of-home
uses.
encourage action
Stadium signage
Advertising copy that states Only 3 days left is trying to
trailers
headline, illustration, copy, and business identification.
Copy
an endorsement
out-of-home
uses.
encourage action
Stadium signage
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