SEM I 3.02-3.03 Study Guides

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A vital promotional technique for entertainment marketing is the use of

After a volleyball player wins a gold medal in the summer Olympics, a sunscreen manufacturer pays the athlete to appear in its television commercials and magazine advertisements. This is an example of

When Arm and Hammer advertises that its baking soda gets rid of odors in refrigerators, its ad copy is pointing out the product's

Repeated exposure to the largest, most diverse population of people is a benefit of ___________ advertising.

The basic elements of a print advertisement are the

Computers are complex products and have features that need to be explained. Which of the following elements would be crucial to include in an advertisement for a new computer:

The part of a print advertisement that is noticed first by readers is the

A business wants to create or emphasize positive associations between a specific sport and itself. What type of advertising media should the business consider using?