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SEM I 3.02-3.03 Study Guides
Test Description: Review Games 3.02-3.03 Study Guides
Instructions: Answer all questions to get your test result.
1) Repeated exposure to the largest, most diverse population of people is a benefit of ___________ advertising.
A
out-of-home
B
radio
C
direct
D
newspaper
2) A vital promotional technique for entertainment marketing is the use of
A
trailers
B
broadcast webs
C
vertical integration
D
distribution.
3) A business wants to create or emphasize positive associations between a specific sport and itself. What type of advertising media should the business consider using?
A
Newspaper
B
Stadium signage
C
Contest
D
Opt-in e-mail
4) When a performer expands into international markets, an important consideration for his/her promotional efforts is that it is often necessary to
A
use the same advertising strategy with all markets
B
assume that literal language translations are acceptable
C
develop different brands for each market.
D
adapt promotional messages for each market
5) After a volleyball player wins a gold medal in the summer Olympics, a sunscreen manufacturer pays the athlete to appear in its television commercials and magazine advertisements. This is an example of
A
publicity
B
a sponsorship
C
loyalty marketing
D
an endorsement
6) What form of advertising involves a company paying an athlete to appear in a televison commercial or newspaper ad?
A
Promotion
B
Broadcast
C
Endorsement
D
Testimonial
7) Computers are complex products and have features that need to be explained. Which of the following elements would be crucial to include in an advertisement for a new computer:
A
Slogan
B
Illustration
C
Copy
D
Headline
8) The part of a print advertisement that is noticed first by readers is the
A
business identification
B
illustration.
C
white space
D
copy
9) When Arm and Hammer advertises that its baking soda gets rid of odors in refrigerators, its ad copy is pointing out the product's
A
price.
B
uses.
C
producer
D
features
10) Advertising copy that states Only 3 days left is trying to
A
encourage action
B
describe features
C
identify benefits
D
make a claim
11) The basic elements of a print advertisement are the
A
headline, subheadline, copy, and price.
B
layout, arrangement, white space, and border.
C
artwork, illustrations, logo, and colorwork
D
headline, illustration, copy, and business identification.
*select an answer for all questions
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