SEM I 3.02-3.03 Study Guides Question Preview (ID: 39865)
Review Games 3.02-3.03 Study Guides.
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Repeated exposure to the largest, most diverse population of people is a benefit of ___________ advertising.
a) out-of-home
b) newspaper
c) direct
d) radio
A vital promotional technique for entertainment marketing is the use of
a) distribution.
b) vertical integration
c) broadcast webs
d) trailers
A business wants to create or emphasize positive associations between a specific sport and itself. What type of advertising media should the business consider using?
a) Stadium signage
b) Opt-in e-mail
c) Contest
d) Newspaper
When a performer expands into international markets, an important consideration for his/her promotional efforts is that it is often necessary to
a) assume that literal language translations are acceptable
b) use the same advertising strategy with all markets
c) develop different brands for each market.
d) adapt promotional messages for each market
After a volleyball player wins a gold medal in the summer Olympics, a sunscreen manufacturer pays the athlete to appear in its television commercials and magazine advertisements. This is an example of
a) an endorsement
b) publicity
c) a sponsorship
d) loyalty marketing
What form of advertising involves a company paying an athlete to appear in a televison commercial or newspaper ad?
a) Endorsement
b) Testimonial
c) Promotion
d) Broadcast
Computers are complex products and have features that need to be explained. Which of the following elements would be crucial to include in an advertisement for a new computer:
a) Slogan
b) Headline
c) Copy
d) Illustration
The part of a print advertisement that is noticed first by readers is the
a) business identification
b) illustration.
c) white space
d) copy
When Arm and Hammer advertises that its baking soda gets rid of odors in refrigerators, its ad copy is pointing out the product's
a) uses.
b) producer
c) price.
d) features
Advertising copy that states Only 3 days left is trying to
a) encourage action
b) describe features
c) identify benefits
d) make a claim
The basic elements of a print advertisement are the
a) artwork, illustrations, logo, and colorwork
b) headline, illustration, copy, and business identification.
c) layout, arrangement, white space, and border.
d) headline, subheadline, copy, and price.
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