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A sport/event marketer is having difficulty finding data about a competitor. The competitor's financial records are not public access. Which disadvantage of secondary research does this situation illustrate?
clickstream data
customer profiles
It can be incomplete
price lists
To develop new products
demographic reports
in a proactive and systematic manner
identify trends
Sporting-goods businesses often gather marketing information to
clickstream data
customer profiles
It can be incomplete
price lists
To develop new products
demographic reports
in a proactive and systematic manner
identify trends
Which of the following is a secondary source of sport/event information
clickstream data
customer profiles
It can be incomplete
price lists
To develop new products
demographic reports
in a proactive and systematic manner
identify trends
What is one way that sport/event marketers use marketing information?
clickstream data
customer profiles
It can be incomplete
price lists
To develop new products
demographic reports
in a proactive and systematic manner
identify trends
To know what websites and advertisements visitors see, sports and event e-marketers would check
clickstream data
customer profiles
It can be incomplete
price lists
To develop new products
demographic reports
in a proactive and systematic manner
identify trends
What type of competitor information is important for sport/event organizations to maintain in a database?
clickstream data
customer profiles
It can be incomplete
price lists
To develop new products
demographic reports
in a proactive and systematic manner
identify trends
To learn about its target market's needs and wants, a professional soccer league should obtain information from its fans
clickstream data
customer profiles
It can be incomplete
price lists
To develop new products
demographic reports
in a proactive and systematic manner
identify trends
What type of marketing information might a business obtain by monitoring sales invoices?
clickstream data
customer profiles
It can be incomplete
price lists
To develop new products
demographic reports
in a proactive and systematic manner
identify trends
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