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Having appropriate data helps sport/event marketers to set goals that are
customer profiles
clickstream data
comment cards
To develop new products
government sources
price lists
realistic.
advertising media
What type of competitor information is important for sport/event organizations to maintain in a database?
customer profiles
clickstream data
comment cards
To develop new products
government sources
price lists
realistic.
advertising media
A sport/event organization that wants to obtain information about the population in a certain geographic location might use
customer profiles
clickstream data
comment cards
To develop new products
government sources
price lists
realistic.
advertising media
Which of the following internal records might a business use to analyze information regarding customer satisfaction levels:
customer profiles
clickstream data
comment cards
To develop new products
government sources
price lists
realistic.
advertising media
What is one way that sport/event marketers use marketing information?
customer profiles
clickstream data
comment cards
To develop new products
government sources
price lists
realistic.
advertising media
What type of marketing information might a business obtain by monitoring sales invoices?
customer profiles
clickstream data
comment cards
To develop new products
government sources
price lists
realistic.
advertising media
A database of competitor information often contains information about the competitor's
customer profiles
clickstream data
comment cards
To develop new products
government sources
price lists
realistic.
advertising media
To know what websites and advertisements visitors see, sports and event e-marketers would check
customer profiles
clickstream data
comment cards
To develop new products
government sources
price lists
realistic.
advertising media
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