Sporting-goods businesses often gather marketing information to

Having appropriate data helps sport/event marketers to set goals that are

To learn about its target market's needs and wants, a professional soccer league should obtain information from its fans

What is one way that sport/event marketers use marketing information?

Which of the following is a secondary source of sport/event information

A sport/event organization that wants to obtain information about the population in a certain geographic location might use

To know what websites and advertisements visitors see, sports and event e-marketers would check

What is an example of a secondary source of data that a sport/event marketer can obtain internally?

A database of competitor information often contains information about the competitor's

Which of the following might a sport/event organization search to obtain marketing information

A professional soccer league is considering an expansion team in a certain city. What is the best online secondary source to obtain current demographic information about the location?

What type of competitor information is important for sport/event organizations to maintain in a database?

What internal records do many businesses monitor in order to obtain useful marketing information?

Which of the following is a reason why businesses should regularly monitor their internal records that contain marketing information:

What type of marketing information might a business obtain by monitoring sales invoices?

Which of the following internal records might a business use to analyze information regarding customer satisfaction levels:

A sport/event marketer is having difficulty finding data about a competitor. The competitor's financial records are not public access. Which disadvantage of secondary research does this situation illustrate?

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