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SEM 1 2.03 - 2.05 Study Guides
Test Description: Review Games
Instructions: Answer all questions to get your test result.
1) Sporting-goods businesses often gather marketing information to
A
adjust credit ratings
B
identify trends
C
obtain licensing contracts
D
gain the respect of competitors
2) Having appropriate data helps sport/event marketers to set goals that are
A
realistic.
B
broad
C
general.
D
open-ended
3) To learn about its target market's needs and wants, a professional soccer league should obtain information from its fans
A
if ticket sales show short-term improvement
B
before it implements organizational changes
C
in a proactive and systematic manner
D
only when there appears to be a problem
4) What is one way that sport/event marketers use marketing information?
A
To change economic trends
B
To determine credit scores
C
To prepare sales invoices
D
To develop new products
5) Which of the following is a secondary source of sport/event information
A
demographic reports
B
computerized surveys
C
accounting records
D
personal interviews
6) A sport/event organization that wants to obtain information about the population in a certain geographic location might use
A
telephone surveys
B
personal questionnaires
C
government sources
D
primary databases
7) To know what websites and advertisements visitors see, sports and event e-marketers would check
A
direct delivery programs
B
text files
C
internet service providers
D
clickstream data
8) What is an example of a secondary source of data that a sport/event marketer can obtain internally?
A
Sales report
B
Magazine article
C
Trade journal
D
Government website
9) A database of competitor information often contains information about the competitor's
A
advertising media
B
creative strategy
C
budget structure
D
production techniques
10) Which of the following might a sport/event organization search to obtain marketing information
A
media
B
internet
C
foundations
D
newsletters
11) A professional soccer league is considering an expansion team in a certain city. What is the best online secondary source to obtain current demographic information about the location?
A
government census
B
sporting goods association
C
youth magazine
D
national news outlet
12) What type of competitor information is important for sport/event organizations to maintain in a database?
A
market size
B
demographics
C
consumption
D
price lists
13) What internal records do many businesses monitor in order to obtain useful marketing information?
A
industry projections
B
Sales reports
C
Trade journals
D
print advertisements
14) Which of the following is a reason why businesses should regularly monitor their internal records that contain marketing information:
A
To compile regulatory data
B
To prioritize investment goals
C
To review employment trends
D
To analyze product performance
15) What type of marketing information might a business obtain by monitoring sales invoices?
A
service tactics
B
sales territory
C
customer profiles
D
profit margin
16) Which of the following internal records might a business use to analyze information regarding customer satisfaction levels:
A
debit receipts
B
expense reports
C
credit reports
D
comment cards
17) A sport/event marketer is having difficulty finding data about a competitor. The competitor's financial records are not public access. Which disadvantage of secondary research does this situation illustrate?
A
It can be costly
B
It can be incomplete
C
It can be out of date.
D
It can be time-consuming
*select an answer for all questions
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