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2. Which of the following are the most important considerations when designing a basketball team's logo:
It should be clear and simple
Team colors and team name
brand recognition
Redesign logos
partnership
exclusive
discourage counterfeiting activities
included in a sponsorship proposal
4. When creating tickets for a sport/event, organizations often embed special watermarks into the ticket design to
It should be clear and simple
Team colors and team name
brand recognition
Redesign logos
partnership
exclusive
discourage counterfeiting activities
included in a sponsorship proposal
4. When NASCAR fans list the sponsors featured on their favorite driver's car or clothing, they are demonstrating
It should be clear and simple
Team colors and team name
brand recognition
Redesign logos
partnership
exclusive
discourage counterfeiting activities
included in a sponsorship proposal
1. What do some professional sport teams do to promote renewed interest in a team that is losing support from fans?
It should be clear and simple
Team colors and team name
brand recognition
Redesign logos
partnership
exclusive
discourage counterfeiting activities
included in a sponsorship proposal
1. Information about sponsorship, cost, marketing opportunities, and audience demographics are examples of information
It should be clear and simple
Team colors and team name
brand recognition
Redesign logos
partnership
exclusive
discourage counterfeiting activities
included in a sponsorship proposal
5. The relationship between a sponsor and a sport entity is often described as a
It should be clear and simple
Team colors and team name
brand recognition
Redesign logos
partnership
exclusive
discourage counterfeiting activities
included in a sponsorship proposal
3. What rule of thumb will help event/sport marketers develop a memorable logo?
It should be clear and simple
Team colors and team name
brand recognition
Redesign logos
partnership
exclusive
discourage counterfeiting activities
included in a sponsorship proposal
3. If Coca-Cola is the only soft-drink sponsor of your favorite team, Coca-Cola is considered a(n) ____________ sponsor
It should be clear and simple
Team colors and team name
brand recognition
Redesign logos
partnership
exclusive
discourage counterfeiting activities
included in a sponsorship proposal
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