SEM I 1.07-1.10 Study Guides

Match it! Select the correct answer from the pull down...Good luck!

5. Which of the following is a characteristic of an effective sport/event logo:

1. What do some professional sport teams do to promote renewed interest in a team that is losing support from fans?

3. What rule of thumb will help event/sport marketers develop a memorable logo?

4. When NASCAR fans list the sponsors featured on their favorite driver's car or clothing, they are demonstrating

3. If Coca-Cola is the only soft-drink sponsor of your favorite team, Coca-Cola is considered a(n) ____________ sponsor

1. Information about sponsorship, cost, marketing opportunities, and audience demographics are examples of information

Mask Company set up a hospitality tent outside the Olympics arena. Its goal was to encourage patrons to view it as an Olympics sponsor even though it had not paid sponsorship fees. This is an example of _____________ marketing

5. The relationship between a sponsor and a sport entity is often described as a