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SEM I 1.07-1.10 Study Guides
Test Description: Study Guides for exam
Instructions: Answer all questions to get your test result.
1) 1. Information about sponsorship, cost, marketing opportunities, and audience demographics are examples of information
A
provided to ambush marketers
B
provided in the city hosting the event
C
included in event programs
D
included in a sponsorship proposal
2) Mask Company set up a hospitality tent outside the Olympics arena. Its goal was to encourage patrons to view it as an Olympics sponsor even though it had not paid sponsorship fees. This is an example of _____________ marketing
A
internet
B
ambush
C
direct
D
target
3) 3. If Coca-Cola is the only soft-drink sponsor of your favorite team, Coca-Cola is considered a(n) ____________ sponsor
A
large-business
B
exclusive
C
dynamic
D
sole
4) 4. When NASCAR fans list the sponsors featured on their favorite driver's car or clothing, they are demonstrating
A
sponsorship clutter
B
brand recognition
C
public service
D
ambush marketing
5) 5. The relationship between a sponsor and a sport entity is often described as a
A
partnership
B
merger
C
takeover
D
buyout
6) 1. What do some professional sport teams do to promote renewed interest in a team that is losing support from fans?
A
Redesign logos
B
Change sponsors
C
Increase prices
D
Send newsletters
7) 2. Which of the following are the most important considerations when designing a basketball team's logo:
A
Team name and team size
B
Team colors and team name
C
Location and mascot
D
Mascot and team size
8) 3. What rule of thumb will help event/sport marketers develop a memorable logo?
A
It should contain at least three colors
B
It should be elaborate and flashy
C
It should be clear and simple
D
It should include clip art
9) 4. When creating tickets for a sport/event, organizations often embed special watermarks into the ticket design to
A
reduce the tickets' printing costs
B
keep fans from getting thirsty
C
discourage counterfeiting activities
D
boost fan attendance rates
10) 5. Which of the following is a characteristic of an effective sport/event logo:
A
Practical
B
Timeless
C
Remote
D
Ambiguous
*select an answer for all questions
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