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The team name, mascot, and logo are important elements that a sport/event organization uses to create and maintain
naming rights
The distribution of licensed sports apparel is an effective way to create team and brand awareness
brand awareness
A percentage of actual sales
provides exclusivity and has potential to maximize exposure
sports are universally appealing
acknowledge the event sponsors
help pay for construction expenses
Which of the following statements is true regarding sports marketing:
naming rights
The distribution of licensed sports apparel is an effective way to create team and brand awareness
brand awareness
A percentage of actual sales
provides exclusivity and has potential to maximize exposure
sports are universally appealing
acknowledge the event sponsors
help pay for construction expenses
Sports marketers have an advantage over all other types of licensors in the international marketplace because
naming rights
The distribution of licensed sports apparel is an effective way to create team and brand awareness
brand awareness
A percentage of actual sales
provides exclusivity and has potential to maximize exposure
sports are universally appealing
acknowledge the event sponsors
help pay for construction expenses
When designing an event program for a charity event, it is important to
naming rights
The distribution of licensed sports apparel is an effective way to create team and brand awareness
brand awareness
A percentage of actual sales
provides exclusivity and has potential to maximize exposure
sports are universally appealing
acknowledge the event sponsors
help pay for construction expenses
A primary reason that many colleges and universities sell the naming rights for their new football stadiums or basketball arenas is to
naming rights
The distribution of licensed sports apparel is an effective way to create team and brand awareness
brand awareness
A percentage of actual sales
provides exclusivity and has potential to maximize exposure
sports are universally appealing
acknowledge the event sponsors
help pay for construction expenses
A primary reason that large businesses purchase the naming rights to a new sport/event facility is because it
naming rights
The distribution of licensed sports apparel is an effective way to create team and brand awareness
brand awareness
A percentage of actual sales
provides exclusivity and has potential to maximize exposure
sports are universally appealing
acknowledge the event sponsors
help pay for construction expenses
What are royalties?
naming rights
The distribution of licensed sports apparel is an effective way to create team and brand awareness
brand awareness
A percentage of actual sales
provides exclusivity and has potential to maximize exposure
sports are universally appealing
acknowledge the event sponsors
help pay for construction expenses
What might a sports organization offer a business to encourage that business to sponsor an event?
naming rights
The distribution of licensed sports apparel is an effective way to create team and brand awareness
brand awareness
A percentage of actual sales
provides exclusivity and has potential to maximize exposure
sports are universally appealing
acknowledge the event sponsors
help pay for construction expenses
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