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A primary reason that many colleges and universities sell the naming rights for their new football stadiums or basketball arenas is to
sports are universally appealing
trademarked property
help pay for construction expenses
Table of contents
NASCAR earrings
acknowledge the event sponsors
cross-promotion
The distribution of licensed sports apparel is an effective way to create team and brand awareness
Which of the following is an example of a licensed product:
sports are universally appealing
trademarked property
help pay for construction expenses
Table of contents
NASCAR earrings
acknowledge the event sponsors
cross-promotion
The distribution of licensed sports apparel is an effective way to create team and brand awareness
A celebrity's appearing in a commercial for a soft drink while wearing a certain brand of clothing and holding a certain brand of tennis racquet is an example of
sports are universally appealing
trademarked property
help pay for construction expenses
Table of contents
NASCAR earrings
acknowledge the event sponsors
cross-promotion
The distribution of licensed sports apparel is an effective way to create team and brand awareness
What should be included in an event program if it is longer than four pages?
sports are universally appealing
trademarked property
help pay for construction expenses
Table of contents
NASCAR earrings
acknowledge the event sponsors
cross-promotion
The distribution of licensed sports apparel is an effective way to create team and brand awareness
Sports marketers have an advantage over all other types of licensors in the international marketplace because
sports are universally appealing
trademarked property
help pay for construction expenses
Table of contents
NASCAR earrings
acknowledge the event sponsors
cross-promotion
The distribution of licensed sports apparel is an effective way to create team and brand awareness
Which of the following statements is true regarding sports marketing:
sports are universally appealing
trademarked property
help pay for construction expenses
Table of contents
NASCAR earrings
acknowledge the event sponsors
cross-promotion
The distribution of licensed sports apparel is an effective way to create team and brand awareness
When designing an event program for a charity event, it is important to
sports are universally appealing
trademarked property
help pay for construction expenses
Table of contents
NASCAR earrings
acknowledge the event sponsors
cross-promotion
The distribution of licensed sports apparel is an effective way to create team and brand awareness
The basis for licensing process is
sports are universally appealing
trademarked property
help pay for construction expenses
Table of contents
NASCAR earrings
acknowledge the event sponsors
cross-promotion
The distribution of licensed sports apparel is an effective way to create team and brand awareness
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