SEM I 1.06 Study Guide

Test Description: 1.06 Review for exam

Instructions: Answer all questions to get your test result.

1) The team name, mascot, and logo are important elements that a sport/event organization uses to create and maintain

2) Which of the following statements is true regarding sports marketing:

3) Team-related factors that affect brand equity include

4) The basis for licensing process is

5) Which of the following is an example of a licensed product:

6) What are royalties?

7) Sports marketers have an advantage over all other types of licensors in the international marketplace because

8) Which of the following is an example of a celebrity endorsing an event simply by being associated with it:

9) A celebrity who is paid to use a product and discuss its effectiveness during a lengthy TV commercial is giving a(n)

10) A celebrity's appearing in a commercial for a soft drink while wearing a certain brand of clothing and holding a certain brand of tennis racquet is an example of

11) Athletes are often considered to be particularly effective promoting products related to their

12) A primary reason that large businesses purchase the naming rights to a new sport/event facility is because it

13) What might a sports organization offer a business to encourage that business to sponsor an event?

14) A primary reason that many colleges and universities sell the naming rights for their new football stadiums or basketball arenas is to

15) The ultimate purpose of branding in sport/event marketing is to

16) When designing an event program for a charity event, it is important to

17) What should be included in an event program if it is longer than four pages?


*select an answer for all questions

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