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Over the years, Wrigley Field has earned a reputation as one of the best places to watch a Major League Baseball game. This is called brand
Product
Sport media
Entertainment
Is very competitive by nature
Inconsistent
Media relations
Sponsorship management
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Your high-schools basketball team went to the state championship game last year, but didn’t even make the play-offs this year. This is an example of a (n) _________ sport/event product.
Product
Sport media
Entertainment
Is very competitive by nature
Inconsistent
Media relations
Sponsorship management
Image
Because the outcome of a match is uncertain, many fans attending a sporting event are motivated by the game`s ________ value.
Product
Sport media
Entertainment
Is very competitive by nature
Inconsistent
Media relations
Sponsorship management
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A person responsible for matching up corporations with events that reach their target market has a career in
Product
Sport media
Entertainment
Is very competitive by nature
Inconsistent
Media relations
Sponsorship management
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Ryan loves baseball and plays year-round in several community leagues. He’s very goal-oriented, focused, and is out to win every game. Ryan participates in sports because he
Product
Sport media
Entertainment
Is very competitive by nature
Inconsistent
Media relations
Sponsorship management
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The programs , hot dogs , drinks , and souvenirs that fans buy during a sporting event are part of the total sports
Product
Sport media
Entertainment
Is very competitive by nature
Inconsistent
Media relations
Sponsorship management
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Which of the following marketing activities involves writing press releases and organizing news conferences for a sport organization:
Product
Sport media
Entertainment
Is very competitive by nature
Inconsistent
Media relations
Sponsorship management
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A baseball game broadcast on the radio is an example of
Product
Sport media
Entertainment
Is very competitive by nature
Inconsistent
Media relations
Sponsorship management
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