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SEM1 1.03-1.05 Study Guide
Test Description: Study guide
Instructions: Answer all questions to get your test result.
1) Which of the following marketing activities involves writing press releases and organizing news conferences for a sport organization:
A
Advertising
B
Community relations
C
Media relations
D
Promotions
2) A person responsible for matching up corporations with events that reach their target market has a career in
A
Hospitality
B
Advertising sales
C
Sponsorship management
D
Sales promotion
3) Which of the following marketing activities involves responsibility for a sport organizations licensing activities:
A
Sales
B
Public relations
C
Community relations
D
Merchandising
4) A baseball game broadcast on the radio is an example of
A
A sporting good
B
A nonsport
C
Owned-goods service
D
Sport media
5) Over the years, Wrigley Field has earned a reputation as one of the best places to watch a Major League Baseball game. This is called brand
A
Image extension
B
Awareness
C
Image
D
Loyalty
6) Your high-schools basketball team went to the state championship game last year, but didn’t even make the play-offs this year. This is an example of a (n) _________ sport/event product.
A
Perishable
B
Consistent
C
Inconsistent
D
Tangible
7) The programs , hot dogs , drinks , and souvenirs that fans buy during a sporting event are part of the total sports
A
Promotion
B
Product
C
Strategy
D
Market
8) Because the outcome of a match is uncertain, many fans attending a sporting event are motivated by the game`s ________ value.
A
Physical
B
Financial
C
Economic
D
Entertainment
9) Ryan loves baseball and plays year-round in several community leagues. He’s very goal-oriented, focused, and is out to win every game. Ryan participates in sports because he
A
Enjoys socializing with teammates
B
Is very competitive by nature
C
Has a laid-back attitude
D
Wants to maintain a healthy lifestyle
10) One of the primary reasons that people are motivated to attend arena football games is the
A
Prime-time , network television exposure
B
Low scores
C
Affordable ticket prices
D
Instant-replay feature
*select an answer for all questions
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