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The primary objective of developing sports or event public-relations strategies is to complete which activity?
Grant money
Providing efficient, ongoing service
Corporate sponsors
Establish a feeling of goodwill with all of the fan bases of the organization
A local newspaper prints a human-interest story about a college volleyball player.
She followed up with the potential client.
Generates public support for a team
Grant or foundation monies
A sports or event planner contacting a local business about supporting an upcoming tennis tournament is an example of which potential role?
Grant money
Providing efficient, ongoing service
Corporate sponsors
Establish a feeling of goodwill with all of the fan bases of the organization
A local newspaper prints a human-interest story about a college volleyball player.
She followed up with the potential client.
Generates public support for a team
Grant or foundation monies
By assigning a staff member to communicate and coordinate activities with each of its sponsors, a sports or event organization facilitates goodwill through which action?
Grant money
Providing efficient, ongoing service
Corporate sponsors
Establish a feeling of goodwill with all of the fan bases of the organization
A local newspaper prints a human-interest story about a college volleyball player.
She followed up with the potential client.
Generates public support for a team
Grant or foundation monies
To obtain operating funds, a not-for-profit sports camp for underprivileged children might seek which option?
Grant money
Providing efficient, ongoing service
Corporate sponsors
Establish a feeling of goodwill with all of the fan bases of the organization
A local newspaper prints a human-interest story about a college volleyball player.
She followed up with the potential client.
Generates public support for a team
Grant or foundation monies
What do amateur sports organizations often solicit in order to be able to operate?
Grant money
Providing efficient, ongoing service
Corporate sponsors
Establish a feeling of goodwill with all of the fan bases of the organization
A local newspaper prints a human-interest story about a college volleyball player.
She followed up with the potential client.
Generates public support for a team
Grant or foundation monies
Three days after presenting a sponsorship proposal to Kula-Kola Beverage Company; Caitlin called the company’s president and asked if there were any questions or concerns about the proposal. What selling activity did Caitlin perform?
Grant money
Providing efficient, ongoing service
Corporate sponsors
Establish a feeling of goodwill with all of the fan bases of the organization
A local newspaper prints a human-interest story about a college volleyball player.
She followed up with the potential client.
Generates public support for a team
Grant or foundation monies
Which is an example of publicity in the sports or event industry?
Grant money
Providing efficient, ongoing service
Corporate sponsors
Establish a feeling of goodwill with all of the fan bases of the organization
A local newspaper prints a human-interest story about a college volleyball player.
She followed up with the potential client.
Generates public support for a team
Grant or foundation monies
What is a benefit to a sports team coordinating outreach projects with local community organizations?
Grant money
Providing efficient, ongoing service
Corporate sponsors
Establish a feeling of goodwill with all of the fan bases of the organization
A local newspaper prints a human-interest story about a college volleyball player.
She followed up with the potential client.
Generates public support for a team
Grant or foundation monies
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