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SEM II 2.01-2.05
Test Description: SEM II Review 2.01-2.04
Instructions: Answer all questions to get your test result.
1) An important part of negotiating a sports or event sponsorship contract involves the sponsor agreeing on which component?
A
Fee and payment schedule
B
Date and time of the sports event
C
Cost of planning and production
D
Size and interest of the audience
2) A sponsorship agreement between a sports team and a local business should include which components?
A
Tangible rewards
B
Third-party responses
C
Guaranteed results
D
Benefits for both parties
3) Which is the most efficient and inexpensive way for a local youth-soccer-camp director to locate organizations that offer grant money?
A
Develop a sales letter
B
Conduct online research
C
Mail color brochures to all local businesses
D
Make cold calls to national corporations
4) Immediately following a meeting with a potential event sponsor, an event organizer should perform which task?
A
Ask the meeting participants for sponsorship referrals
B
Adjust the pricing options in order to obtain the sale
C
Send a thank-you card to each of the meeting participants
D
E-mail a copy of the proposal to the decision-maker
5) Because a prospective sponsor may have questions about the sponsorship proposal, an event organizer should plan to perform which action?
A
Evaluate sponsorship activities
B
Discuss sponsorship benefits
C
Conduct follow-up activities
D
Reinforce important deadlines
6) An event organizer is most likely to receive a grant or foundation funding if the event pertains to which outcome?
A
Generates national media coverage
B
Includes celebrity appearances
C
Appeals to a large target market
D
Benefits the community
7) What do amateur sports organizations often solicit in order to be able to operate?
A
Grant money
B
Media coverage
C
Playing time
D
Free publicity
8) To obtain operating funds, a not-for-profit sports camp for underprivileged children might seek which option?
A
Grant or foundation monies
B
Capital-improvement loans
C
Tax refunds from the community
D
Celebrity Endorsements
9) A sports or event planner contacting a local business about supporting an upcoming tennis tournament is an example of which potential role?
A
Spectators
B
Paying customers
C
Participants
D
Corporate sponsors
10) Three days after presenting a sponsorship proposal to Kula-Kola Beverage Company; Caitlin called the company’s president and asked if there were any questions or concerns about the proposal. What selling activity did Caitlin perform?
A
She communicated sponsorship benefits.
B
She followed up with the potential client.
C
She upsold the level of sponsorship
D
She negotiated terms with a vendor.
11) By assigning a staff member to communicate and coordinate activities with each of its sponsors, a sports or event organization facilitates goodwill through which action?
A
Providing efficient, ongoing service
B
Maximizing mass-media exposure
C
Creating expanded advertising opportunities
D
Processing special orders
12) Sending newsletters, acknowledging efforts, providing extra benefits, and asking opinions are ways that event organizers can accomplish which activity?
A
Improve their brands
B
Encourage vendor loyalty
C
Advertise their products
D
Service their sponsors
13) What is a benefit to a sports team coordinating outreach projects with local community organizations?
A
Generates public support for a team
B
Improves relations with the media
C
Decreases the need to advertise
D
Attracts athletes from other sports
14) Before a sports or event organization can create goals for each one of its fan bases, what must the organization do?
A
Evaluate the impact of various publicity messages
B
Establish a positive relationship with a member of each fan base
C
Determine its strengths and weaknesses with each public
D
Identify the appropriate tools to deliver the public-relations message
15) Which is an example of publicity in the sports or event industry?
A
A local newspaper prints a human-interest story about a college volleyball player.
B
The International Olympic Committee elects a new president to its governing boar.
C
A business owner purchases baseball uniforms and equipment for a Little League team.
D
The national soccer league secures advertising spots on network television stations.
16) Which statement is true regarding the importance of fans supporting sports or event activities?
A
Large sports or event organizations are usually more successful in building fan support than smaller organizations.
B
Most sports or event marketers consider spectators their most important fan base.
C
Without ongoing fan support, popularity of a performer or profitability decreases for an organization.
D
Building fan support involves public-relations strategies designed to increase short-term sales.
17) Sports or event marketers use public-relations strategies to create and maintain which characteristics?
A
Low profiles
B
Indifferent attitudes
C
Specific images
D
Suitable illusions
18) The primary objective of developing sports or event public-relations strategies is to complete which activity?
A
Encourage local businesses to purchase more tickets, concessions, and merchandise
B
Establish a feeling of goodwill with all of the fan bases of the organization
C
Develop positive relationships with corporate sponsors and advertisers
D
Promote publicity efforts with key members of the media and business community
19) Which is an example of a sports or event community outreach project?
A
A soccer team works with local businesses and the media to create school mediation programs.
B
The coordinator of an annual jazz festival applies for operating permits with government officials.
C
A well-known track star speaks to government legislators about athletes' illegal use of steroids.
D
The XYZ magazine publishes a story about a high-profile rock star who has survived cancer.
20) Sports or event organizations need to build positive relationships with the media because they have which characteristic?
A
The means to spread news to the masses
B
The ability to control advertising sponsors
C
Little control over what is considered newsworthy
D
Very few regulations that they must follow
*select an answer for all questions
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