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What kind of arrangement is happening when a hockey team receives free skates from Nike as part of its sponsorship-fee payment?
Sponsorship objectives
Value in kind (VIK)
Create interest in an organization or event.
To help sponsors justify the investment
Simplicity
Appendix
Computer software
Supporting tables and graphs
Which is the first step in a sponsorship presentation?
Sponsorship objectives
Value in kind (VIK)
Create interest in an organization or event.
To help sponsors justify the investment
Simplicity
Appendix
Computer software
Supporting tables and graphs
Copies of questionnaires, interview forms, and other technical documents are often included in which part of a marketing report?
Sponsorship objectives
Value in kind (VIK)
Create interest in an organization or event.
To help sponsors justify the investment
Simplicity
Appendix
Computer software
Supporting tables and graphs
Sports or event marketers often identify the sponsorship potential of a specific business by researching the company’s sponsorship history and understanding which component?
Sponsorship objectives
Value in kind (VIK)
Create interest in an organization or event.
To help sponsors justify the investment
Simplicity
Appendix
Computer software
Supporting tables and graphs
Why should sports or event marketers develop proof-of-performance packages for sponsors?
Sponsorship objectives
Value in kind (VIK)
Create interest in an organization or event.
To help sponsors justify the investment
Simplicity
Appendix
Computer software
Supporting tables and graphs
An effective technique to use when giving an oral presentation of report findings and recommendations is to ensure the presentation has which feature?
Sponsorship objectives
Value in kind (VIK)
Create interest in an organization or event.
To help sponsors justify the investment
Simplicity
Appendix
Computer software
Supporting tables and graphs
The main portion of a marketing report that explains the research findings should include which component?
Sponsorship objectives
Value in kind (VIK)
Create interest in an organization or event.
To help sponsors justify the investment
Simplicity
Appendix
Computer software
Supporting tables and graphs
An effective method of presenting complex report findings and recommendations to a large group of managers involves the use of which component?
Sponsorship objectives
Value in kind (VIK)
Create interest in an organization or event.
To help sponsors justify the investment
Simplicity
Appendix
Computer software
Supporting tables and graphs
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