SEM II Review 1.10-1.14

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What is the salesperson doing in this situation? A salesperson says to a potential client: “The luxury boxes of an arena have plenty of space to entertain business clients; and the catering staff can help plan the menu for game-day festivities.”

What part of a marketing-research report would be mentioned only briefly in an oral presentation?

What kind of arrangement is happening when a hockey team receives free skates from Nike as part of its sponsorship-fee payment?

Which establishment would an event marketer most likely contact when seeking sponsorship for an upcoming auto race?

One of the main portions of a marketing report describes the research methods and which other component?

An effective method of presenting complex report findings and recommendations to a large group of managers involves the use of which component?

Sports or event marketers often identify the sponsorship potential of a specific business by researching the company’s sponsorship history and understanding which component?

Wheels wants to promote its product line of in-line skates to young males under the age of 35. Which sponsorship opportunity would best attract the exposure the company seeks on a very limited budget?