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SEM II Review 1.10-1.14
Test Description: SEM II Review
Instructions: Answer all questions to get your test result.
1) One of the main portions of a marketing report describes the research methods and which other component?
A
Consulting expenses
B
Data collection procedures
C
Technical terms
D
Industry review standards
2) Stephanie completed a market-research project to identify changing consumer trends that will affect her company and its market position. She learned many interesting demographic trends occurring in the population. What type of data should she include
A
Information that applies only to people not currently part of the target market.
B
Information that is relevant to the marketing decisions that management must make.
C
All the information collected so management can decide what is important
D
Information that applies only to the company's current target market.
3) An effective method of presenting complex report findings and recommendations to a large group of managers involves the use of which component?
A
Scientific data
B
Informal outlines
C
Computer software
D
Handmade graphics
4) What part of a marketing-research report would be mentioned only briefly in an oral presentation?
A
Pertinent data
B
Relevant information
C
Research methods
D
Research findings
5) Copies of questionnaires, interview forms, and other technical documents are often included in which part of a marketing report?
A
Introduction
B
Appendix
C
Analysis
D
Summary
6) The main portion of a marketing report that explains the research findings should include which component?
A
Data-collection procedures
B
Supporting tables and graphs
C
Technical appendixes and indexes
D
Summaries and recommendations
7) When writing marketing reports, researchers should make sure that they include a section about which component?
A
Regulations
B
Qualifications
C
Limitations
D
Populations
8) An effective technique to use when giving an oral presentation of report findings and recommendations is to ensure the presentation has which feature?
A
Technically oriented
B
Free from detail
C
Simplicity
D
Complexity
9) Which type of sponsorship objective involves bartering for goods and services?
A
Revenue Generation
B
Promotion
C
Activation
D
Cost avoidance
10) Wheels wants to promote its product line of in-line skates to young males under the age of 35. Which sponsorship opportunity would best attract the exposure the company seeks on a very limited budget?
A
Olympic opening ceremony
B
Pro-football game
C
Affinity-sporting event
D
Extreme-sporting event
11) Obtaining the right to name a sport or event is often one of the objectives of which component?
A
Licensing agreement
B
Franchise arrangement
C
Sponsorship
D
Affiliation
12) Which establishment would an event marketer most likely contact when seeking sponsorship for an upcoming auto race?
A
Nonprofit organizations
B
Athletic competitors
C
Related businesses
D
Charitable organizations
13) Sports or event marketers often identify the sponsorship potential of a specific business by researching the company’s sponsorship history and understanding which component?
A
Sponsorship objectives
B
Manufacturing methods
C
Financial policies
D
Quantity standards
14) Why should sports or event marketers develop proof-of-performance packages for sponsors?
A
To provide information about the facility
B
To explain the type of sport or event
C
To list the important participants
D
To help sponsors justify the investment
15) What kind of arrangement is happening when a hockey team receives free skates from Nike as part of its sponsorship-fee payment?
A
Exploitation
B
Exclusivity
C
Relationship marketing
D
Value in kind (VIK)
16) To avoid its message from getting lost among the messages of a team’s other sponsors, Taco Bell offered to name the pregame show “The Taco Bell Pregame Report.” What is this benefit called?
A
Fund-raising opportunities
B
Exclusivity
C
Ownership
D
Sales and sampling opportunities
17) When a venue is important to sell, it is part of which component?
A
Market
B
Location
C
Product
D
Facility
18) What is the salesperson doing in this situation? A salesperson says to a potential client: “The luxury boxes of an arena have plenty of space to entertain business clients; and the catering staff can help plan the menu for game-day festivities.”
A
Describing amenities
B
Determining needs
C
Reaching closure
D
Addressing objections
19) Which is the first step in a sponsorship presentation?
A
Give event details
B
Create interest in the sponsorship opportunity.
C
Create interest in an organization or event.
D
Explain how the prospective sponsor can get involved
20) To create or maintain a certain image, companies sponsor sports or event organizations that display characteristics companies want consumers to associate with their products. This is one way of enhancing which technique?
A
Public relations
B
Exclusivity
C
Sales and sampling opportunities
D
Relationship marketing
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