One of the main portions of a marketing report describes the research methods and which other component?

Stephanie completed a market-research project to identify changing consumer trends that will affect her company and its market position. She learned many interesting demographic trends occurring in the population. What type of data should she include

An effective method of presenting complex report findings and recommendations to a large group of managers involves the use of which component?

What part of a marketing-research report would be mentioned only briefly in an oral presentation?

Copies of questionnaires, interview forms, and other technical documents are often included in which part of a marketing report?

The main portion of a marketing report that explains the research findings should include which component?

When writing marketing reports, researchers should make sure that they include a section about which component?

An effective technique to use when giving an oral presentation of report findings and recommendations is to ensure the presentation has which feature?

Which type of sponsorship objective involves bartering for goods and services?

Wheels wants to promote its product line of in-line skates to young males under the age of 35. Which sponsorship opportunity would best attract the exposure the company seeks on a very limited budget?

Obtaining the right to name a sport or event is often one of the objectives of which component?

Which establishment would an event marketer most likely contact when seeking sponsorship for an upcoming auto race?

Sports or event marketers often identify the sponsorship potential of a specific business by researching the company’s sponsorship history and understanding which component?

Why should sports or event marketers develop proof-of-performance packages for sponsors?

What kind of arrangement is happening when a hockey team receives free skates from Nike as part of its sponsorship-fee payment?

To avoid its message from getting lost among the messages of a team’s other sponsors, Taco Bell offered to name the pregame show “The Taco Bell Pregame Report.” What is this benefit called?

When a venue is important to sell, it is part of which component?

What is the salesperson doing in this situation? A salesperson says to a potential client: “The luxury boxes of an arena have plenty of space to entertain business clients; and the catering staff can help plan the menu for game-day festivities.”

Which is the first step in a sponsorship presentation?

To create or maintain a certain image, companies sponsor sports or event organizations that display characteristics companies want consumers to associate with their products. This is one way of enhancing which technique?

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