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If an ad says it is America's favorite, which technique are they using?
Snob Appeal
Bandwagon
False
Transfer/Association
Glittering Generalities/Weasel Words
Name Calling
Pathos
Testimonial
Words like amazing, revolutionary, virtually, and ultra-soft might appear on an ad that is using which technique?
Snob Appeal
Bandwagon
False
Transfer/Association
Glittering Generalities/Weasel Words
Name Calling
Pathos
Testimonial
True or False: Advertisers only use one technique per ad they create.
Snob Appeal
Bandwagon
False
Transfer/Association
Glittering Generalities/Weasel Words
Name Calling
Pathos
Testimonial
What category would the sad puppy type of commercials fit into?
Snob Appeal
Bandwagon
False
Transfer/Association
Glittering Generalities/Weasel Words
Name Calling
Pathos
Testimonial
Which technique tries to get you to associate your feelings about what you see into the product itself?
Snob Appeal
Bandwagon
False
Transfer/Association
Glittering Generalities/Weasel Words
Name Calling
Pathos
Testimonial
If an ad shows fancy, stylish, glamorous looking people, they are using which technique?
Snob Appeal
Bandwagon
False
Transfer/Association
Glittering Generalities/Weasel Words
Name Calling
Pathos
Testimonial
If a company uses famous people or doctors in their ad to add credibility to it, which technique are they using?
Snob Appeal
Bandwagon
False
Transfer/Association
Glittering Generalities/Weasel Words
Name Calling
Pathos
Testimonial
If a company tries to convince you to buy their product by making the competitor's product sound bad, what are they using?
Snob Appeal
Bandwagon
False
Transfer/Association
Glittering Generalities/Weasel Words
Name Calling
Pathos
Testimonial
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