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Persuasive Advertising Tehniques
Test Description: Based on the 9 techniques and 3 categories learned in class
Instructions: Answer all questions to get your test result.
1) Which technique uses average, ordinary people?
A
Bandwagon
B
Snob Appeal
C
Plain Folk
D
Bribery
2) If an ad shows fancy, stylish, glamorous looking people, they are using which technique?
A
Humor
B
Name Calling
C
Snob Appeal
D
Transfer
3) If a company tries to convince you to buy their product by making the competitor's product sound bad, what are they using?
A
Humor
B
Name Calling
C
Bribery
D
Weasel Words
4) Which technique uses words that sound great, but don't really mean anything?
A
Bandwagon
B
Transfer
C
Humor
D
Glittering Generalities
5) Which technique tries to get you to associate your feelings about what you see into the product itself?
A
Testimonial
B
Snob Appeal
C
Name Calling
D
Transfer/Association
6) If a company uses famous people or doctors in their ad to add credibility to it, which technique are they using?
A
Transfer/ Association
B
Testimonial
C
Snob Appeal
D
Plain Folk
7) If a company offers you something extra or a deal for buying their product, which technique are they using?
A
Humor
B
Bribery
C
Testimonial
D
Plain Folk
8) Which technique tries to persuade you by making you think everyone has the product so you need it too?
A
Humor
B
Bandwagon
C
Snob Appeal
D
Transfer/Association
9) Which technique tries to get you to remember the product by making you laugh?
A
Humor
B
Testimonial
C
Glittering Generalities
D
Snob Appeal
10) What are the 3 categories of persuasion?
A
Pathos, Logic, Emotions
B
Ethos, Pathos, Logic
C
Ethics, Emotions, Logos
D
Ethos, Logos, Pathos
11) Which persuasive category appeals to your emotions?
A
Logos
B
Pathos
C
Ethos
12) Which persuasive category appeals to credibility and your sense of right and wrong ?
A
Ethos
B
Logos
C
Pathos
13) Which persuasive category tries to appeal to you with facts and logic?
A
Ethos
B
Pathos
C
Logos
14) If an add shows really good looking food or uses cartoon characters on a product then they are using what?
A
Transfer/Association
B
Name Calling
C
Testimonial
D
Bribery
15) If an ad says it is America's favorite, which technique are they using?
A
Snob Appeal
B
Bandwagon
C
Plain Folk
D
Glittering Generalities
16) What category would the sad puppy type of commercials fit into?
A
Logos
B
Ethos
C
Pathos
17) Words like amazing, revolutionary, virtually, and ultra-soft might appear on an ad that is using which technique?
A
Humor
B
Bandwagon
C
Plain Folk
D
Glittering Generalities/Weasel Words
18) True or False: Advertisers only use one technique per ad they create.
A
True
B
False
19) When a company offers you free shipping if you spend over a certain amount of money, they are using which technique?
A
Humor
B
Plain Folk
C
Bribery
D
Testimonial
20) If an ad features quotes from people who have used the product, which technique are they using?
A
Testimonial
B
Weasel Words
C
Transfer
D
Bandwagon
*select an answer for all questions
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