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using personal physical appeal to sell products
name calling
transfer
humor
glittering generality
bandwagon
plain folks
simple solutions
card stacking
stating or implying that the competition is wrong or inferior
name calling
transfer
humor
glittering generality
bandwagon
plain folks
simple solutions
card stacking
stress the idea that most people are doing something and they should, too
name calling
transfer
humor
glittering generality
bandwagon
plain folks
simple solutions
card stacking
employ vague, sweeping statements that are associated with something desirable
name calling
transfer
humor
glittering generality
bandwagon
plain folks
simple solutions
card stacking
making a person laugh gives positive feelings about the product
name calling
transfer
humor
glittering generality
bandwagon
plain folks
simple solutions
card stacking
using ordinary people or trying to sound ordinary in order to sell or persuade people
name calling
transfer
humor
glittering generality
bandwagon
plain folks
simple solutions
card stacking
only the good aspects of a product or action are emphasized; uses fine print
name calling
transfer
humor
glittering generality
bandwagon
plain folks
simple solutions
card stacking
attaching many problems to one solution
name calling
transfer
humor
glittering generality
bandwagon
plain folks
simple solutions
card stacking
Check it!