Persuasion Techniques

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only the good aspects of a product or action are emphasized; uses fine print

employ vague, sweeping statements that are associated with something desirable

using personal physical appeal to sell products

making a person laugh gives positive feelings about the product

associating the product or service with a well-known organization or person

stress the idea that most people are doing something and they should, too

gives something desirable to the consumer in exchange for a purchase or action

stating or implying that the competition is wrong or inferior