only the good aspects of a product or action are emphasized; uses fine print

associating the product or service with a well-known organization or person

employ vague, sweeping statements that are associated with something desirable

stress the idea that most people are doing something and they should, too

using ordinary people or trying to sound ordinary in order to sell or persuade people

stating or implying that the competition is wrong or inferior

using personal physical appeal to sell products

gives something desirable to the consumer in exchange for a purchase or action

repeated use of a slogan, phrase, or jingle

making a person laugh gives positive feelings about the product

attaching many problems to one solution

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