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Persuasion Techniques
Test Description: 7-8 grade
Instructions: Answer all questions to get your test result.
1) only the good aspects of a product or action are emphasized; uses fine print
A
card stacking
B
testimonial
C
name calling
2) associating the product or service with a well-known organization or person
A
testimonial
B
loaded words
C
bandwagon
3) employ vague, sweeping statements that are associated with something desirable
A
bandwagon
B
plain folks
C
glittering generality
4) stress the idea that most people are doing something and they should, too
A
name calling
B
bandwagon
C
loaded words
5) using ordinary people or trying to sound ordinary in order to sell or persuade people
A
plain folks
B
bandwagon
C
testimonial
6) stating or implying that the competition is wrong or inferior
A
plain folks
B
name calling
C
glittering generality
7) using personal physical appeal to sell products
A
bribery
B
transfer
C
humor
8) gives something desirable to the consumer in exchange for a purchase or action
A
transfer
B
bribery
C
simple solutions
9) repeated use of a slogan, phrase, or jingle
A
glittering generalities
B
transfer
C
repetition
10) making a person laugh gives positive feelings about the product
A
simple solutions
B
humor
C
name calling
11) attaching many problems to one solution
A
glittering generalities
B
simple solutions
C
repetition
*select an answer for all questions
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