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An effective marketing-information management function enables marketers to
promotion
contact with customers
Channel management
Pricing
Promotion
selling
maximize return
determine what products customers want
Identify the marketing function illustrated in the following situation: Martha wants a winter coat and sees a style she likes in a magazine advertisement.
promotion
contact with customers
Channel management
Pricing
Promotion
selling
maximize return
determine what products customers want
One reason the selling function is so important is because it involves
promotion
contact with customers
Channel management
Pricing
Promotion
selling
maximize return
determine what products customers want
Which function of marketing determines how much gross profit a business will make on a good or service?
promotion
contact with customers
Channel management
Pricing
Promotion
selling
maximize return
determine what products customers want
To be successful, businesses need to set prices that cover costs and
promotion
contact with customers
Channel management
Pricing
Promotion
selling
maximize return
determine what products customers want
Communicating information to consumers or clients about products, images, or ideas to achieve a desired outcome is the __________ function.
promotion
contact with customers
Channel management
Pricing
Promotion
selling
maximize return
determine what products customers want
Which of the following marketing functions enables businesses to have their products in the right place at the right time:
promotion
contact with customers
Channel management
Pricing
Promotion
selling
maximize return
determine what products customers want
The marketing function which involves the matching and satisfying of customer wants and needs with available goods or services is
promotion
contact with customers
Channel management
Pricing
Promotion
selling
maximize return
determine what products customers want
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