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PoB 7.00 Marketing Business Management. (1 Of 2)
Test Description: 7.00 Marketing business management.
Instructions: Answer all questions to get your test result.
1) Which marketing function involves determining where products will be sold?
A
Promotion
B
Channel management
C
Servicing
D
Selling
2) Communicating information to consumers or clients about products, images, or ideas to achieve a desired outcome is the __________ function.
A
pricing
B
purchasing
C
promotion
D
planning
3) Identify the marketing function illustrated in the following situation: Martha wants a winter coat and sees a style she likes in a magazine advertisement.
A
Promotion
B
Pricing
C
Purchasing
D
Selling
4) The marketing function which involves the matching and satisfying of customer wants and needs with available goods or services is
A
selling
B
prospecting
C
purchasing
D
market research
5) Which of the following is an activity in the product/service management function?
A
Phasing out unprofitable products
B
Creating demand for a product
C
Informing customers about new products
D
Forecasting what will happen in the future
6) An effective marketing-information management function enables marketers to
A
create demand for a good or service
B
determine the price of a good or service
C
determine what products customers want
D
select suppliers for products
7) Which function of marketing determines how much gross profit a business will make on a good or service?
A
Channel management
B
Promotion
C
Risk management
D
Pricing
8) To be successful, businesses need to set prices that cover costs and
A
maximize return
B
encourage protectionism
C
stabilize marketing data
D
spur inflation
9) Which of the following marketing functions enables businesses to have their products in the right place at the right time:
A
Product/Service management
B
Selling
C
Promotion
D
Channel management
10) One reason the selling function is so important is because it involves
A
setting high prices
B
contact with customers
C
feedback from vendors
D
displaying products
11) How does the marketing function of selling benefit society?
A
Creates a relationship with customers
B
Helps to increase employment
C
Affects demand for a good or service
D
Determines to whom to sell
*select an answer for all questions
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