PoB 7.00 Marketing Business Management. (1 Of 2) Question Preview (ID: 34160)
7.00 Marketing Business Management.
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Which marketing function involves determining where products will be sold?
a) Channel management
b) Servicing
c) Promotion
d) Selling
Communicating information to consumers or clients about products, images, or ideas to achieve a desired outcome is the __________ function.
a) promotion
b) planning
c) pricing
d) purchasing
Identify the marketing function illustrated in the following situation: Martha wants a winter coat and sees a style she likes in a magazine advertisement.
a) Promotion
b) Selling
c) Pricing
d) Purchasing
The marketing function which involves the matching and satisfying of customer wants and needs with available goods or services is
a) selling
b) prospecting
c) market research
d) purchasing
Which of the following is an activity in the product/service management function?
a) Phasing out unprofitable products
b) Informing customers about new products
c) Forecasting what will happen in the future
d) Creating demand for a product
An effective marketing-information management function enables marketers to
a) determine what products customers want
b) determine the price of a good or service
c) select suppliers for products
d) create demand for a good or service
Which function of marketing determines how much gross profit a business will make on a good or service?
a) Pricing
b) Channel management
c) Promotion
d) Risk management
To be successful, businesses need to set prices that cover costs and
a) maximize return
b) spur inflation
c) stabilize marketing data
d) encourage protectionism
Which of the following marketing functions enables businesses to have their products in the right place at the right time:
a) Channel management
b) Selling
c) Promotion
d) Product/Service management
One reason the selling function is so important is because it involves
a) contact with customers
b) feedback from vendors
c) setting high prices
d) displaying products
How does the marketing function of selling benefit society?
a) Helps to increase employment
b) Creates a relationship with customers
c) Determines to whom to sell
d) Affects demand for a good or service
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