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Which marketing function involves creating the correct product mix for a business?
Marketing-information management
Product/Service management
channel management
marketing-information management
Finding out what a buyer wants.
adjust prices
decreased variety of consumer goods
pricing
According to the marketing concept, which option demonstrates customer orientation?
Marketing-information management
Product/Service management
channel management
marketing-information management
Finding out what a buyer wants.
adjust prices
decreased variety of consumer goods
pricing
Which would probably result if a business reduced its marketing costs?
Marketing-information management
Product/Service management
channel management
marketing-information management
Finding out what a buyer wants.
adjust prices
decreased variety of consumer goods
pricing
A product being in great demand is a factor that might encourage businesses to
Marketing-information management
Product/Service management
channel management
marketing-information management
Finding out what a buyer wants.
adjust prices
decreased variety of consumer goods
pricing
Gathering, accessing, synthesizing, evaluating, and disseminating data for use in making business decisions is the responsibility of
Marketing-information management
Product/Service management
channel management
marketing-information management
Finding out what a buyer wants.
adjust prices
decreased variety of consumer goods
pricing
The marketing function that is responsible for the flow of goods or services from the producer to the customer is
Marketing-information management
Product/Service management
channel management
marketing-information management
Finding out what a buyer wants.
adjust prices
decreased variety of consumer goods
pricing
While shopping at the mall, Morissa is asked her opinion of different brands of shampoo. Which marketing function is this?
Marketing-information management
Product/Service management
channel management
marketing-information management
Finding out what a buyer wants.
adjust prices
decreased variety of consumer goods
pricing
Making both buyers and sellers feel they are getting good value is part of the __________ function of marketing
Marketing-information management
Product/Service management
channel management
marketing-information management
Finding out what a buyer wants.
adjust prices
decreased variety of consumer goods
pricing
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