PoB 7.00 Marketing Business Management. (2 Of 2) Question Preview (ID: 34159)
7.00 Marketing Business Management.
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Which would probably result if a business reduced its marketing costs?
a) decreased variety of consumer goods
b) increased costs of production
c) increased consumer awareness of goods and services
d) decreased need for customer contact with businesses
According to the marketing concept, which option demonstrates customer orientation?
a) Finding out what a buyer wants.
b) Researching a firm's competitors
c) Convincing a buyer to buy
d) Advertising the features of a product
A travel agency usually offers vacation packages starting at $399.00. The manager has determined that its operation expenses have increased; therefore, it will increase its markup by 45%. What will be the new starting price for a vacation package?
a) $578.55
b) $45.00
c) $179.55
d) $358.55
Which marketing function involves creating the correct product mix for a business?
a) Product/Service management
b) Selling
c) Financing
d) Marketing-information management
In what marketing activity do businesses engage to meet the wants and needs of consumers?
a) Product/Service management
b) Cost-benefit analysis
c) National advertising
d) Pricing
Gathering, accessing, synthesizing, evaluating, and disseminating data for use in making business decisions is the responsibility of
a) marketing-information management
b) product development
c) product/service management
d) management
While shopping at the mall, Morissa is asked her opinion of different brands of shampoo. Which marketing function is this?
a) Marketing-information management
b) Specialty advertising
c) Promotion
d) Behavioral segmentation
Making both buyers and sellers feel they are getting good value is part of the __________ function of marketing
a) pricing
b) promotion
c) financing
d) purchasing
A product being in great demand is a factor that might encourage businesses to
a) adjust prices
b) decrease inventory
c) contact competitors
d) gather information
The marketing function that is responsible for the flow of goods or services from the producer to the customer is
a) channel management
b) selling
c) product/service management
d) purchasing
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