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PoB 7.00 Marketing Business Management. (2 Of 2)
Test Description: 7.00 Marketing business management.
Instructions: Answer all questions to get your test result.
1) Which would probably result if a business reduced its marketing costs?
A
decreased variety of consumer goods
B
decreased need for customer contact with businesses
C
increased consumer awareness of goods and services
D
increased costs of production
2) According to the marketing concept, which option demonstrates customer orientation?
A
Convincing a buyer to buy
B
Advertising the features of a product
C
Researching a firm's competitors
D
Finding out what a buyer wants.
3) A travel agency usually offers vacation packages starting at $399.00. The manager has determined that its operation expenses have increased; therefore, it will increase its markup by 45%. What will be the new starting price for a vacation package?
A
$358.55
B
$45.00
C
$179.55
D
$578.55
4) Which marketing function involves creating the correct product mix for a business?
A
Selling
B
Marketing-information management
C
Product/Service management
D
Financing
5) In what marketing activity do businesses engage to meet the wants and needs of consumers?
A
Product/Service management
B
National advertising
C
Cost-benefit analysis
D
Pricing
6) Gathering, accessing, synthesizing, evaluating, and disseminating data for use in making business decisions is the responsibility of
A
product/service management
B
product development
C
management
D
marketing-information management
7) While shopping at the mall, Morissa is asked her opinion of different brands of shampoo. Which marketing function is this?
A
Marketing-information management
B
Behavioral segmentation
C
Specialty advertising
D
Promotion
8) Making both buyers and sellers feel they are getting good value is part of the __________ function of marketing
A
purchasing
B
pricing
C
financing
D
promotion
9) A product being in great demand is a factor that might encourage businesses to
A
adjust prices
B
decrease inventory
C
contact competitors
D
gather information
10) The marketing function that is responsible for the flow of goods or services from the producer to the customer is
A
selling
B
channel management
C
purchasing
D
product/service management
*select an answer for all questions
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