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By maintaining marketing information systems, sport/event organizations can estimate demand and identify market trends by tracking buying behavior and
heavy users
isolated
holding a rehersal
analyzing consumption patterns
competition
professional baseball players go on strike
function sheets
a geographic area for the direct mail campaign
Which of the following is an important aspect to consider when a business begins to assess its marketing information needs:
heavy users
isolated
holding a rehersal
analyzing consumption patterns
competition
professional baseball players go on strike
function sheets
a geographic area for the direct mail campaign
One aspect of identifying a segment of a sport/event target market involves identifying the
heavy users
isolated
holding a rehersal
analyzing consumption patterns
competition
professional baseball players go on strike
function sheets
a geographic area for the direct mail campaign
Which of the following sport/event situations is most likely to have a negative economic impact on local cuommunity
heavy users
isolated
holding a rehersal
analyzing consumption patterns
competition
professional baseball players go on strike
function sheets
a geographic area for the direct mail campaign
One way to verify that a complex arena is well prepared and ready for spectators is by
heavy users
isolated
holding a rehersal
analyzing consumption patterns
competition
professional baseball players go on strike
function sheets
a geographic area for the direct mail campaign
To makes sure that all tasks have been completed and an event is ready for attendees, sport/event marketers might refer to their:
heavy users
isolated
holding a rehersal
analyzing consumption patterns
competition
professional baseball players go on strike
function sheets
a geographic area for the direct mail campaign
When the Green Company selected its target market, it decided to ignore the segment differences and generate appeal with one offer. The company is using ________ Marketing.
heavy users
isolated
holding a rehersal
analyzing consumption patterns
competition
professional baseball players go on strike
function sheets
a geographic area for the direct mail campaign
Businesses often ask for the customers zip code at the check out counter to obtain immediate information about
heavy users
isolated
holding a rehersal
analyzing consumption patterns
competition
professional baseball players go on strike
function sheets
a geographic area for the direct mail campaign
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