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SEM 2 Unit 4 Part 1
Test Description: SEM 2 Unit 4 Part 1
Instructions: Answer all questions to get your test result.
1) When assessing marketing-information needs, the first step that a business should take is to
A
conduct primary research
B
analyze results
C
identify the issue or problem
D
select research tools
2) Which of the following is an important aspect to consider when a business begins to assess its marketing information needs:
A
competition
B
production
C
technology
D
government
3) Knowing where customers are located can help a business decide
A
how to package products
B
which distribution channels to use
C
which prices are most popular
D
how much inventory to stock
4) Secondary sources such as census reports, other government publications, trade magazines, or chambers of commerce are excellent sources for obtaining information about
A
competion products
B
demographics
C
target markets
D
business personel
5) By maintaining marketing information systems, sport/event organizations can estimate demand and identify market trends by tracking buying behavior and
A
establishing standards
B
tabulating quotients
C
qualifying distribution channels
D
analyzing consumption patterns
6) Sport/Event organizations maintain marketing information systems to be able to
A
print and distribute season ticketsq
B
modernize old and outdated facilities
C
identify and respond to customer needs
D
develop wide range of databases
7) Businesses often ask for the customers zip code at the check out counter to obtain immediate information about
A
the average age of customers
B
how much customers pay for products
C
how ofter customers visit the business
D
a geographic area for the direct mail campaign
8) Which of the following sport/event situations is most likely to have a negative economic impact on local cuommunity
A
a popular music group comes to town
B
professional baseball players go on strike
C
golf tournament organizers solicit volunteers
D
new college football stadium being built
9) which of the following indicates a positive economic impact for a city that hosts a professional golf tournament:
A
fewer hotel reservations
B
decreased tax revenues
C
increased traffic congestion
D
higher restaurant sales
10) Why do sport/event organizations maintain sales and accounting records?
A
to measure economic impact
B
to determine household income
C
to calculate salary information
D
to prepare promotional material
11) One way to verify that a complex arena is well prepared and ready for spectators is by
A
reading scripted elements
B
developing an event checklist
C
holding a rehersal
D
identifying audio needs
12) To makes sure that all tasks have been completed and an event is ready for attendees, sport/event marketers might refer to their:
A
inventory agenda
B
function sheets
C
guest list
D
production checklist
13) When a business selects a target market, the most useful or desirable market segments to the business are those that are measurable and
A
inflexible
B
undifferentiated
C
accessible
D
concentrated
14) One aspect of identifying a segment of a sport/event target market involves identifying the
A
new vendors
B
heavy users
C
regional trends
D
sales forecasts
15) Entertainment marketers should identify their target markets after they have carefully examined
A
retired people with discretionary income
B
customized products that fit the needs of the market
C
past ticket sales records for similar events
D
available data and research about the segment
16) What is one question that a business must answer when identifying a potentially profitable market?
A
does the product have form utility?
B
Is the market responsive?
C
what are monthly variable expenses?
D
what is the research and frequency of theadvertising medium?
17) Which of the following situations is an example of a business using niche marketing:
A
A chemical manufacturer offers a line of hand soap that contains an antibacterial agent
B
a national petroleum company offers credit cards for use at gas and service stations
C
a soft drink manufacturer advertises its product during a national television broadcast
D
an athletic company produces a line of shoes for children who play soccer
18) which of the following factors should event marketers consider when identifying target markets for specific events:
A
behavior
B
culture
C
attitude
D
character
19) which of the following statements is true regarding niche marketing:
A
market segments are subgroups of niche markets
B
niche marketers do not often customize their offerings
C
niche markets are small and may attract few competitors
D
marketers tend to consider broad focus to meet the needs of the niche
20) When the Green Company selected its target market, it decided to ignore the segment differences and generate appeal with one offer. The company is using ________ Marketing.
A
niche
B
individual
C
isolated
D
mass
*select an answer for all questions
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