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Taco Bell doesn't want its message to get lost among the messages of your team's other sponsors, so you offer to name the pregame show The Taco Bell Pregame Report. This benefit is called
exclusivity.
sponsorship objectives.
product.
value in kind (VIK).
To help sponsors justify the investment
ownership.
Create interest in your organization or event.
Cost avoidance
Why should sport/event marketers develop proof-of-performance packages for sponsors?
exclusivity.
sponsorship objectives.
product.
value in kind (VIK).
To help sponsors justify the investment
ownership.
Create interest in your organization or event.
Cost avoidance
Which of the following is the first step in a sponsorship presentation:
exclusivity.
sponsorship objectives.
product.
value in kind (VIK).
To help sponsors justify the investment
ownership.
Create interest in your organization or event.
Cost avoidance
Bank of America is the only bank affiliated with your sport/event organization. This benefit is called
exclusivity.
sponsorship objectives.
product.
value in kind (VIK).
To help sponsors justify the investment
ownership.
Create interest in your organization or event.
Cost avoidance
Your hockey team receives free skates from Nike as part of Nike's payment of its sponsorship fee. This arrangement is known as
exclusivity.
sponsorship objectives.
product.
value in kind (VIK).
To help sponsors justify the investment
ownership.
Create interest in your organization or event.
Cost avoidance
Sport/Event marketers often identify the sponsorship potential of a specific business by researching the company's sponsorship history and understanding its
exclusivity.
sponsorship objectives.
product.
value in kind (VIK).
To help sponsors justify the investment
ownership.
Create interest in your organization or event.
Cost avoidance
What type of sponsorship objective involves bartering for goods and services?
exclusivity.
sponsorship objectives.
product.
value in kind (VIK).
To help sponsors justify the investment
ownership.
Create interest in your organization or event.
Cost avoidance
One reason it is important to sell the venue is because the venue is part of the
exclusivity.
sponsorship objectives.
product.
value in kind (VIK).
To help sponsors justify the investment
ownership.
Create interest in your organization or event.
Cost avoidance
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