What type of sponsorship objective involves bartering for goods and services?
Wheelz wants to market its product line of in-line skates to young males under the age of 35. Which of the following sponsorship opportunities would best attract the exposure the company seeks on a very limited budget:
Obtaining the right to name a sport or entertainment event is often one of the objectives of a(n)
Which of the following would an event marketer most probably contact when seeking sponsorship for an upcoming auto race:
Sport/Event marketers often identify the sponsorship potential of a specific business by researching the company's sponsorship history and understanding its
Why should sport/event marketers develop proof-of-performance packages for sponsors?
Taco Bell doesn't want its message to get lost among the messages of your team's other sponsors, so you offer to name the pregame show The Taco Bell Pregame Report. This benefit is called
Bank of America is the only bank affiliated with your sport/event organization. This benefit is called
Which of the following is the first step in a sponsorship presentation:
What is the best way to present your proposal to potential sponsor companies?
A salesperson says to a potential client, The arena's luxury boxes have plenty of space to entertain your business clients, and our catering staff can help you plan your menu needs for game-day festivities. What is the salesperson doing in this sit
Your hockey team receives free skates from Nike as part of Nike's payment of its sponsorship fee. This arrangement is known as
To create or maintain a certain image, companies sponsor sport/event organizations that display characteristics they want consumers to associate with their products. This is one way of enhancing
One reason it is important to sell the venue is because the venue is part of the
When writing a proposal for a potential sponsor, sport/event marketers should clearly emphasize sponsorship value and
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