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SEM 2 Unit 1 Part 3
Test Description: SEM 2 Unit 1 Part 3
Instructions: Answer all questions to get your test result.
1) What type of sponsorship objective involves bartering for goods and services?
A
Promotion
B
Activation
C
Revenue generation
D
Cost avoidance
2) Wheelz wants to market its product line of in-line skates to young males under the age of 35. Which of the following sponsorship opportunities would best attract the exposure the company seeks on a very limited budget:
A
Extreme-sporting event
B
Affinity-sporting event
C
Pro-football game
D
Olympic opening ceremony
3) Obtaining the right to name a sport or entertainment event is often one of the objectives of a(n)
A
licensing agreement.
B
affiliation.
C
sponsorship.
D
franchise arrangement.
4) Which of the following would an event marketer most probably contact when seeking sponsorship for an upcoming auto race:
A
Nonprofit organizations
B
Athletic competitors
C
Related businesses
D
Charitable organizations
5) Sport/Event marketers often identify the sponsorship potential of a specific business by researching the company's sponsorship history and understanding its
A
financial policies.
B
sponsorship objectives.
C
manufacturing methods.
D
quantity standards.
6) Why should sport/event marketers develop proof-of-performance packages for sponsors?
A
To help sponsors justify the investment
B
To provide information about the facility
C
To explain the type of sport/event
D
To list the important participants
7) Taco Bell doesn't want its message to get lost among the messages of your team's other sponsors, so you offer to name the pregame show The Taco Bell Pregame Report. This benefit is called
A
exclusivity.
B
ownership.
C
fund-raising opportunities.
D
sales and sampling opportunities.
8) Bank of America is the only bank affiliated with your sport/event organization. This benefit is called
A
presenting sponsorship.
B
exclusivity.
C
ownership
D
value in kind (VIK).
9) Which of the following is the first step in a sponsorship presentation:
A
Create interest in your organization or event.
B
Create interest in the sponsorship opportunity.
C
Explain how the prospective sponsor can get involve
D
Give event details.
10) What is the best way to present your proposal to potential sponsor companies?
A
Over the phone
B
Through the mail
C
Via teleconference
D
In person
11) A salesperson says to a potential client, The arena's luxury boxes have plenty of space to entertain your business clients, and our catering staff can help you plan your menu needs for game-day festivities. What is the salesperson doing in this sit
A
Addressing objections
B
Reaching closure
C
Describing amenities
D
Determining needs
12) Your hockey team receives free skates from Nike as part of Nike's payment of its sponsorship fee. This arrangement is known as
A
exclusivity.
B
relationship marketing.
C
exploitation.
D
value in kind (VIK).
13) To create or maintain a certain image, companies sponsor sport/event organizations that display characteristics they want consumers to associate with their products. This is one way of enhancing
A
public relations.
B
sales and sampling opportunities.
C
exclusivity.
D
relationship marketing.
14) One reason it is important to sell the venue is because the venue is part of the
A
product.
B
market.
C
facility.
D
location.
15) When writing a proposal for a potential sponsor, sport/event marketers should clearly emphasize sponsorship value and
A
confidentiality.
B
benefits.
C
liability.
D
deadlines.
*select an answer for all questions
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