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Businesses often ask for the customer's zip code at the checkout counter to obtain immediate information about
Professional baseball players go on strike
To measure economic impact
competition
which distribution channels to use
analyzing consumption patterns.
demographics
identify and respond to customer needs.
a geographic area for a direct-mail campaign.
Knowing where customers are located can help a business decide
Professional baseball players go on strike
To measure economic impact
competition
which distribution channels to use
analyzing consumption patterns.
demographics
identify and respond to customer needs.
a geographic area for a direct-mail campaign.
Which of the following sport/event situations is most likely to have a negative economic impact on a local community:
Professional baseball players go on strike
To measure economic impact
competition
which distribution channels to use
analyzing consumption patterns.
demographics
identify and respond to customer needs.
a geographic area for a direct-mail campaign.
Secondary sources such as census reports, other government publications, trade magazines, or chambers of commerce are excellent sources for obtaining information about
Professional baseball players go on strike
To measure economic impact
competition
which distribution channels to use
analyzing consumption patterns.
demographics
identify and respond to customer needs.
a geographic area for a direct-mail campaign.
Which of the following is an important aspect to consider when a business begins to assess its marketing information needs:
Professional baseball players go on strike
To measure economic impact
competition
which distribution channels to use
analyzing consumption patterns.
demographics
identify and respond to customer needs.
a geographic area for a direct-mail campaign.
Why do sport/event organizations maintain sales and accounting records?
Professional baseball players go on strike
To measure economic impact
competition
which distribution channels to use
analyzing consumption patterns.
demographics
identify and respond to customer needs.
a geographic area for a direct-mail campaign.
By maintaining marketing information systems, sport/event organizations can estimate demand and identify market trends by tracking buying behavior and
Professional baseball players go on strike
To measure economic impact
competition
which distribution channels to use
analyzing consumption patterns.
demographics
identify and respond to customer needs.
a geographic area for a direct-mail campaign.
Sport/Event organizations maintain marketing information systems to be able to
Professional baseball players go on strike
To measure economic impact
competition
which distribution channels to use
analyzing consumption patterns.
demographics
identify and respond to customer needs.
a geographic area for a direct-mail campaign.
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