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Knowing where customers are located can help a business decide
Higher restaurant sales
To measure economic impact
which distribution channels to use
demographics
a geographic area for a direct-mail campaign.
identify and respond to customer needs.
competition
analyzing consumption patterns.
Why do sport/event organizations maintain sales and accounting records?
Higher restaurant sales
To measure economic impact
which distribution channels to use
demographics
a geographic area for a direct-mail campaign.
identify and respond to customer needs.
competition
analyzing consumption patterns.
Businesses often ask for the customer's zip code at the checkout counter to obtain immediate information about
Higher restaurant sales
To measure economic impact
which distribution channels to use
demographics
a geographic area for a direct-mail campaign.
identify and respond to customer needs.
competition
analyzing consumption patterns.
Sport/Event organizations maintain marketing information systems to be able to
Higher restaurant sales
To measure economic impact
which distribution channels to use
demographics
a geographic area for a direct-mail campaign.
identify and respond to customer needs.
competition
analyzing consumption patterns.
By maintaining marketing information systems, sport/event organizations can estimate demand and identify market trends by tracking buying behavior and
Higher restaurant sales
To measure economic impact
which distribution channels to use
demographics
a geographic area for a direct-mail campaign.
identify and respond to customer needs.
competition
analyzing consumption patterns.
Which of the following indicates a positive economic impact for a city that hosts a professional golf tournament:
Higher restaurant sales
To measure economic impact
which distribution channels to use
demographics
a geographic area for a direct-mail campaign.
identify and respond to customer needs.
competition
analyzing consumption patterns.
Which of the following is an important aspect to consider when a business begins to assess its marketing information needs:
Higher restaurant sales
To measure economic impact
which distribution channels to use
demographics
a geographic area for a direct-mail campaign.
identify and respond to customer needs.
competition
analyzing consumption patterns.
Secondary sources such as census reports, other government publications, trade magazines, or chambers of commerce are excellent sources for obtaining information about
Higher restaurant sales
To measure economic impact
which distribution channels to use
demographics
a geographic area for a direct-mail campaign.
identify and respond to customer needs.
competition
analyzing consumption patterns.
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