When assessing marketing-information needs, the first step that a business should take is to

Sport/Event organizations maintain marketing information systems to be able to

Knowing where customers are located can help a business decide

Which of the following is an important aspect to consider when a business begins to assess its marketing information needs:

Secondary sources such as census reports, other government publications, trade magazines, or chambers of commerce are excellent sources for obtaining information about

By maintaining marketing information systems, sport/event organizations can estimate demand and identify market trends by tracking buying behavior and

Businesses often ask for the customer's zip code at the checkout counter to obtain immediate information about

Why do sport/event organizations maintain sales and accounting records?

Which of the following indicates a positive economic impact for a city that hosts a professional golf tournament:

Which of the following sport/event situations is most likely to have a negative economic impact on a local community:

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