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SEM II 4.01 - 4.02
Test Description: SEM II 4.01 - 4.02
Instructions: Answer all questions to get your test result.
1) When assessing marketing-information needs, the first step that a business should take is to
A
conduct primary research
B
identify the issue or problem
C
select the research tools.
D
analyze the results.
2) Sport/Event organizations maintain marketing information systems to be able to
A
print and distribute season tickets
B
modernize old and outdated facilities.
C
identify and respond to customer needs.
D
develop a wide range of databases.
3) Knowing where customers are located can help a business decide
A
which distribution channels to use
B
how to package products.
C
which prices are the most popular.
D
how much inventory to stock.
4) Which of the following is an important aspect to consider when a business begins to assess its marketing information needs:
A
Government
B
production
C
technology
D
competition
5) Secondary sources such as census reports, other government publications, trade magazines, or chambers of commerce are excellent sources for obtaining information about
A
competing products
B
target markets.
C
demographics
D
business personnel
6) By maintaining marketing information systems, sport/event organizations can estimate demand and identify market trends by tracking buying behavior and
A
qualifying distribution channels
B
establishing standards.
C
tabulating quotients.
D
analyzing consumption patterns.
7) Businesses often ask for the customer's zip code at the checkout counter to obtain immediate information about
A
a geographic area for a direct-mail campaign.
B
how often customers visit the business.
C
the average age of customers.
D
how much customers can pay for products
8) Why do sport/event organizations maintain sales and accounting records?
A
To calculate salary information
B
To measure economic impact
C
To prepare promotional material
D
To determine household income
9) Which of the following indicates a positive economic impact for a city that hosts a professional golf tournament:
A
Decreased tax revenues
B
Increased traffic congestion
C
Higher restaurant sales
D
Fewer hotel reservations
10) Which of the following sport/event situations is most likely to have a negative economic impact on a local community:
A
Professional baseball players go on strike
B
A popular musical group comes to town
C
New college football stadium is being built
D
Golf tournament organizers solicit volunteers
*select an answer for all questions
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