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When planning a major concert for a popular band, what factor do marketers take into consideration because it has the potential to generate significant additional profit?
Merchandising opportunities
Disk jockey, dance floor, and sound system
On-site retail shop
selling methods
professional football game.
Lower prices
An I survived Thunder Rapids T-shirt
Jerseys featuring a redesigned logo
When developing a preseason booking strategy, the most important factors for a sport/event organization to consider are its timing, target markets, and
Merchandising opportunities
Disk jockey, dance floor, and sound system
On-site retail shop
selling methods
professional football game.
Lower prices
An I survived Thunder Rapids T-shirt
Jerseys featuring a redesigned logo
Concession stands, licensed merchandise, and luxury box seats are some of the goods and services that are usually available at a(n)
Merchandising opportunities
Disk jockey, dance floor, and sound system
On-site retail shop
selling methods
professional football game.
Lower prices
An I survived Thunder Rapids T-shirt
Jerseys featuring a redesigned logo
Charlie is organizing a dance contest to raise money for the community's recreation center. Which of the following will Charlie need to obtain for the event:
Merchandising opportunities
Disk jockey, dance floor, and sound system
On-site retail shop
selling methods
professional football game.
Lower prices
An I survived Thunder Rapids T-shirt
Jerseys featuring a redesigned logo
Paramount Entertainment debuts a new ride, Thunder Rapids. Which of the following items would have the most merchandising appeal:
Merchandising opportunities
Disk jockey, dance floor, and sound system
On-site retail shop
selling methods
professional football game.
Lower prices
An I survived Thunder Rapids T-shirt
Jerseys featuring a redesigned logo
A vendor at the venue for the Anaheim Mighty Ducks wants to sell a product that will generate large revenues on opening day. Which of the following products would most likely generate this revenue:
Merchandising opportunities
Disk jockey, dance floor, and sound system
On-site retail shop
selling methods
professional football game.
Lower prices
An I survived Thunder Rapids T-shirt
Jerseys featuring a redesigned logo
Which of the following is a characteristic of product bundling in the sport/event industry
Merchandising opportunities
Disk jockey, dance floor, and sound system
On-site retail shop
selling methods
professional football game.
Lower prices
An I survived Thunder Rapids T-shirt
Jerseys featuring a redesigned logo
Which of the following is a type of concession that sports franchises often operate in the sporting facility:
Merchandising opportunities
Disk jockey, dance floor, and sound system
On-site retail shop
selling methods
professional football game.
Lower prices
An I survived Thunder Rapids T-shirt
Jerseys featuring a redesigned logo
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