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SEM II 3.04 - 3.06
Test Description: SEM II 3.04 - 3.06
Instructions: Answer all questions to get your test result.
1) Which of the following is a characteristic of product bundling in the sport/event industry
A
higher quality
B
higher prices
C
lower quality
D
Lower prices
2) One reason sport/event marketers often bundle extra amenities with tickets is to
A
increase revenue
B
improve coverage
C
manage distribution.
D
control publicity
3) When developing a preseason booking strategy, the most important factors for a sport/event organization to consider are its timing, target markets, and
A
security issues.
B
inventory needs
C
selling methods
D
geographic origin
4) When forecasting projected ticket sales for a professional basketball team, sporting event organizers consider the
A
team's performance record.
B
press-box space availability
C
the size of the opponent's stadium.
D
television network broadcast rights.
5) A successful pre-season booking strategy often involves targeting
A
community organizations
B
walk-up spectators
C
current ticket holders.
D
occasional attendees.
6) Which of the following is an incentive that sport organizations often use to sell tickets to large groups
A
discounts
B
Advertising
C
merchandising
D
publicity
7) When planning a major concert for a popular band, what factor do marketers take into consideration because it has the potential to generate significant additional profit?
A
Merchandising opportunities
B
Advertising possibilities
C
Financing arrangements
D
Selling requirements
8) Which of the following is a type of concession that sports franchises often operate in the sporting facility:
A
On-site retail shop
B
Coat-check area
C
Child-care center
D
Customer-service office
9) A vendor at the venue for the Anaheim Mighty Ducks wants to sell a product that will generate large revenues on opening day. Which of the following products would most likely generate this revenue:
A
Champion hockey pucks
B
Jerseys featuring a redesigned logo
C
Autograph books for children
D
Souvenir programs picturing players
10) Concession stands, licensed merchandise, and luxury box seats are some of the goods and services that are usually available at a(n)
A
formal fund-raising dinner
B
art exhibit and street festival
C
professional football game.
D
sport industry conference.
11) Why do organizers of major events often hire the services of professional lighting and sound companies?
A
To install and operate technical systems
B
To entertain crowds during half-time shows
C
To work with network broadcast crews
D
To monitor the timing of all event activities
12) Charlie is organizing a dance contest to raise money for the community's recreation center. Which of the following will Charlie need to obtain for the event:
A
Disk jockey, dance floor, and sound system
B
Dance floor, athletic equipment, and disk jockey
C
sound system, dance floor, and shoes
D
Sound system, disk jockey, and flowers
13) Paramount Entertainment debuts a new ride, Thunder Rapids. Which of the following items would have the most merchandising appeal:
A
A Paramount Entertainment hat
B
An I survived Thunder Rapids T-shirt
C
An evergreen product
D
A soundtrack of the rapids
*select an answer for all questions
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