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When the Houston Oilers football team moved to Nashville, it was necessary to change the brand identity because
National Football League
fit
the current brand identity is too general
is it currently recognizable?
black
brand equity
quality
the Oiler brand name did not fit the Nashville market
Jose wants to convey the ideas of boldness and power. He should choose ________ for the team's primary color.
National Football League
fit
the current brand identity is too general
is it currently recognizable?
black
brand equity
quality
the Oiler brand name did not fit the Nashville market
Of the major sports, revenues for licensed products is highest for ________ at $2.82 billion annually.
National Football League
fit
the current brand identity is too general
is it currently recognizable?
black
brand equity
quality
the Oiler brand name did not fit the Nashville market
Crystal is the marketing director for a football team. She plans to promote the team as having just won the Super Bowl and having the NFL's most valuable player. This approach to brand positioning is most likely based on
National Football League
fit
the current brand identity is too general
is it currently recognizable?
black
brand equity
quality
the Oiler brand name did not fit the Nashville market
Being located in Arizona, the professional baseball team chose the name of Arizona Diamondbacks, using a rattlesnake as part of the logo. This is an example of the ________ characteristic of a good brand name.
National Football League
fit
the current brand identity is too general
is it currently recognizable?
black
brand equity
quality
the Oiler brand name did not fit the Nashville market
When relocating a sports team to a new market, rebranding with a new identity is advisable under the following conditions except when
National Football League
fit
the current brand identity is too general
is it currently recognizable?
black
brand equity
quality
the Oiler brand name did not fit the Nashville market
A set of assets linked to a brand's name and symbol that adds to the value provided by the product or service to a firm or a firm's customers is
National Football League
fit
the current brand identity is too general
is it currently recognizable?
black
brand equity
quality
the Oiler brand name did not fit the Nashville market
The following questions should be asked when designing or evaluating a current logo except
National Football League
fit
the current brand identity is too general
is it currently recognizable?
black
brand equity
quality
the Oiler brand name did not fit the Nashville market
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