Some brand names are easy to remember because of years of history and tradition, such as the Los Angeles Dodgers. This is an example of the ________ characteristic of a good brand name.

Being located in Arizona, the professional baseball team chose the name of Arizona Diamondbacks, using a rattlesnake as part of the logo. This is an example of the ________ characteristic of a good brand name.

The following questions should be asked when designing or evaluating a current logo except

Sara wants to convey the ideas of sophistication, royalty, and mystery. She should choose ________ for the team's primary color.

Jose wants to convey the ideas of boldness and power. He should choose ________ for the team's primary color.

When relocating a sports team to a new market, rebranding with a new identity is advisable under the following conditions except when

When the Houston Oilers football team moved to Nashville, it was necessary to change the brand identity because

An ethical dilemma occurred when many individuals considered it offensive to use Native American nicknames for sports teams. To correct this situation, the ________ became proactive and forced teams with Native American names to change them or risk s

A set of assets linked to a brand's name and symbol that adds to the value provided by the product or service to a firm or a firm's customers is

Crystal is the marketing director for a football team. She plans to promote the team as having just won the Super Bowl and having the NFL's most valuable player. This approach to brand positioning is most likely based on

Of the major sports, revenues for licensed products is highest for ________ at $2.82 billion annually.

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