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80% of consumers
appealing to light users
have 80% spending power
geographic location
building social networks
give the highest quality of data
personal objectives
expanding the geographic footprint
create 80% of all sales
The St. Louis Cardinals baseball team decided to market sponsorship opportunities to states outside of Missouri where the team is located. This is an example of the Cardinals using a segmentation approach of
appealing to light users
have 80% spending power
geographic location
building social networks
give the highest quality of data
personal objectives
expanding the geographic footprint
create 80% of all sales
What is the least likely purchase motivation in a B2B market?
appealing to light users
have 80% spending power
geographic location
building social networks
give the highest quality of data
personal objectives
expanding the geographic footprint
create 80% of all sales
Kelsey is looking for business partners for the sports property she manages located in Jacksonville, Florida. She wants to locate businesses within a 50 mile radius of Jacksonville. This type of B2B segmentation is based on
appealing to light users
have 80% spending power
geographic location
building social networks
give the highest quality of data
personal objectives
expanding the geographic footprint
create 80% of all sales
Psychographics
appealing to light users
have 80% spending power
geographic location
building social networks
give the highest quality of data
personal objectives
expanding the geographic footprint
create 80% of all sales
Jordan usually attends one or two basketball games a year. He received a phone call from the Minnesota Timberwolves offering him a 35% discount if he purchased a season ticket or a 20% discount on a 20-game package. This is an example of the Timberwo
appealing to light users
have 80% spending power
geographic location
building social networks
give the highest quality of data
personal objectives
expanding the geographic footprint
create 80% of all sales
Victoria has played tennis since she was 9 years old. When an opportunity came to sponsor the local college tennis team, Victoria immediately signed the company up for the sponsorship. Out of the 40 employees in the company, only one employee other t
appealing to light users
have 80% spending power
geographic location
building social networks
give the highest quality of data
personal objectives
expanding the geographic footprint
create 80% of all sales
High-end users
appealing to light users
have 80% spending power
geographic location
building social networks
give the highest quality of data
personal objectives
expanding the geographic footprint
create 80% of all sales
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