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Alex is marketing sponsorships that begin at $20 million for a 4-year period. Because of the cost he wants to target firms with at least 10,000 employees. This type of B2B segmentation is based on
appealing to light users
organiztional size
expanding the geographic footprint
internal objectives
have 80% spending power
give the highest quality of data
building social networks
personal objectives
Psychographics
appealing to light users
organiztional size
expanding the geographic footprint
internal objectives
have 80% spending power
give the highest quality of data
building social networks
personal objectives
Jordan usually attends one or two basketball games a year. He received a phone call from the Minnesota Timberwolves offering him a 35% discount if he purchased a season ticket or a 20% discount on a 20-game package. This is an example of the Timberwo
appealing to light users
organiztional size
expanding the geographic footprint
internal objectives
have 80% spending power
give the highest quality of data
building social networks
personal objectives
What is the least likely purchase motivation in a B2B market?
appealing to light users
organiztional size
expanding the geographic footprint
internal objectives
have 80% spending power
give the highest quality of data
building social networks
personal objectives
Tom received 4 tickets from his boss to the Dallas Cowboys football game for the excellent work he performed on a contract bid for a local Dallas business. This is an example of a B2B sports consumption decision based on
appealing to light users
organiztional size
expanding the geographic footprint
internal objectives
have 80% spending power
give the highest quality of data
building social networks
personal objectives
Victoria has played tennis since she was 9 years old. When an opportunity came to sponsor the local college tennis team, Victoria immediately signed the company up for the sponsorship. Out of the 40 employees in the company, only one employee other t
appealing to light users
organiztional size
expanding the geographic footprint
internal objectives
have 80% spending power
give the highest quality of data
building social networks
personal objectives
The St. Louis Cardinals baseball team decided to market sponsorship opportunities to states outside of Missouri where the team is located. This is an example of the Cardinals using a segmentation approach of
appealing to light users
organiztional size
expanding the geographic footprint
internal objectives
have 80% spending power
give the highest quality of data
building social networks
personal objectives
80% of consumers
appealing to light users
organiztional size
expanding the geographic footprint
internal objectives
have 80% spending power
give the highest quality of data
building social networks
personal objectives
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