Review Game Zone
Flash Cards
(current)
Games
Teachers
Search
Sports Marketing Ch4 Part III
Test Description: Good Luck!
Instructions: Answer all questions to get your test result.
1) What is the least likely purchase motivation in a B2B market?
A
building social networks
B
improving employee morale
C
gaining new customers
D
increasing brand awareness
2) Alex is marketing sponsorships that begin at $20 million for a 4-year period. Because of the cost he wants to target firms with at least 10,000 employees. This type of B2B segmentation is based on
A
organiztional size
B
sponsorship type
C
geographic location
D
industry or category membership
3) Kelsey is looking for business partners for the sports property she manages located in Jacksonville, Florida. She wants to locate businesses within a 50 mile radius of Jacksonville. This type of B2B segmentation is based on
A
industry or category membership
B
organizational size
C
geographic location
D
sponsorship type
4) Tom received 4 tickets from his boss to the Dallas Cowboys football game for the excellent work he performed on a contract bid for a local Dallas business. This is an example of a B2B sports consumption decision based on
A
personal objectives
B
societal objectives
C
marketing objectives
D
internal objectives
5) Victoria has played tennis since she was 9 years old. When an opportunity came to sponsor the local college tennis team, Victoria immediately signed the company up for the sponsorship. Out of the 40 employees in the company, only one employee other t
A
personal objectives
B
marketing objectives
C
societal objectives
D
internal objectives
6) Jordan usually attends one or two basketball games a year. He received a phone call from the Minnesota Timberwolves offering him a 35% discount if he purchased a season ticket or a 20% discount on a 20-game package. This is an example of the Timberwo
A
appealing to light users
B
appealing to the motivations of buyers
C
appealing to heavy users
D
expanding the geographic footprint
7) The St. Louis Cardinals baseball team decided to market sponsorship opportunities to states outside of Missouri where the team is located. This is an example of the Cardinals using a segmentation approach of
A
expanding the geographic footprint
B
appealing to heavy users
C
appealing to the motivations of buyers
D
appealing to light users
8) 80% of consumers
A
are of no interest to marketers
B
are high-end users
C
have 80% spending power
D
buy 20% of items sold
9) High-end users
A
are hard to sell to
B
are the toughest to reach
C
create 80% of all sales
D
create 20% of all sales
10) Psychographics
A
give the highest quality of data
B
Are not helpful
C
are very cheap to gain
D
can only be gathered through secondary sources
*select an answer for all questions
Check Results & Get Answers
Play Games with the Questions Above
Teachers: Create FREE classroom games with your questions
Click for more info!
©2007-2024
ReviewGameZone.com
|
About
|
Privacy
|
Contact
|
Terms
|
Site Map
WAIT! Find what you needed?
×
Still Looking for the Answers?
Have Another Question?
Play a Review Game with These Questions?
Want to Make Your Own Test Like This One?