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Sports Marketing Ch4 Part III
Test Description: Good Luck!
Instructions: Answer all questions to get your test result.
1) What is the least likely purchase motivation in a B2B market?
A
improving employee morale
B
building social networks
C
increasing brand awareness
D
gaining new customers
2) Alex is marketing sponsorships that begin at $20 million for a 4-year period. Because of the cost he wants to target firms with at least 10,000 employees. This type of B2B segmentation is based on
A
sponsorship type
B
geographic location
C
organiztional size
D
industry or category membership
3) Kelsey is looking for business partners for the sports property she manages located in Jacksonville, Florida. She wants to locate businesses within a 50 mile radius of Jacksonville. This type of B2B segmentation is based on
A
organizational size
B
industry or category membership
C
geographic location
D
sponsorship type
4) Tom received 4 tickets from his boss to the Dallas Cowboys football game for the excellent work he performed on a contract bid for a local Dallas business. This is an example of a B2B sports consumption decision based on
A
internal objectives
B
marketing objectives
C
societal objectives
D
personal objectives
5) Victoria has played tennis since she was 9 years old. When an opportunity came to sponsor the local college tennis team, Victoria immediately signed the company up for the sponsorship. Out of the 40 employees in the company, only one employee other t
A
societal objectives
B
personal objectives
C
marketing objectives
D
internal objectives
6) Jordan usually attends one or two basketball games a year. He received a phone call from the Minnesota Timberwolves offering him a 35% discount if he purchased a season ticket or a 20% discount on a 20-game package. This is an example of the Timberwo
A
expanding the geographic footprint
B
appealing to the motivations of buyers
C
appealing to light users
D
appealing to heavy users
7) The St. Louis Cardinals baseball team decided to market sponsorship opportunities to states outside of Missouri where the team is located. This is an example of the Cardinals using a segmentation approach of
A
appealing to the motivations of buyers
B
expanding the geographic footprint
C
appealing to heavy users
D
appealing to light users
8) 80% of consumers
A
buy 20% of items sold
B
are of no interest to marketers
C
are high-end users
D
have 80% spending power
9) High-end users
A
are hard to sell to
B
are the toughest to reach
C
create 20% of all sales
D
create 80% of all sales
10) Psychographics
A
can only be gathered through secondary sources
B
are very cheap to gain
C
give the highest quality of data
D
Are not helpful
*select an answer for all questions
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