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Sociodemographic characteristics are used to describe market segments for the following reasons except
fans receiving special discounts at concessions
geographic
they provide accurate descriptions of a sports property's target market
20% of the customers generate 80% of the revenue and profit
psychographic variables
social class
socioeconomic
family life cycle stage
Through research of users, Zach found that 65% of season ticket holders had household incomes of $100,000 or more and had a college degree. These descriptors would be classified as
fans receiving special discounts at concessions
geographic
they provide accurate descriptions of a sports property's target market
20% of the customers generate 80% of the revenue and profit
psychographic variables
social class
socioeconomic
family life cycle stage
Demographic characteristics of a market segment include the following except
fans receiving special discounts at concessions
geographic
they provide accurate descriptions of a sports property's target market
20% of the customers generate 80% of the revenue and profit
psychographic variables
social class
socioeconomic
family life cycle stage
Socioeconomic characteristics of a market segment include the following except
fans receiving special discounts at concessions
geographic
they provide accurate descriptions of a sports property's target market
20% of the customers generate 80% of the revenue and profit
psychographic variables
social class
socioeconomic
family life cycle stage
Michelle is designing an advertisement for a sports brand. The segment she wants to target views sports as meeting social needs. She should most likely feature any of the following in her ad except
fans receiving special discounts at concessions
geographic
they provide accurate descriptions of a sports property's target market
20% of the customers generate 80% of the revenue and profit
psychographic variables
social class
socioeconomic
family life cycle stage
Through research of users, Becky found that 70% of season ticket holders lived within 30 miles of the stadium and 40% lived within three different counties. These descriptors would best be classified as
fans receiving special discounts at concessions
geographic
they provide accurate descriptions of a sports property's target market
20% of the customers generate 80% of the revenue and profit
psychographic variables
social class
socioeconomic
family life cycle stage
Usage rate segmentation is rooted in the concept of the 80/20 rule, which suggests that
fans receiving special discounts at concessions
geographic
they provide accurate descriptions of a sports property's target market
20% of the customers generate 80% of the revenue and profit
psychographic variables
social class
socioeconomic
family life cycle stage
Kevin enjoys playing tennis and racquetball. He also has an interest in camping and hiking. These characteristics of Kevin are classified as
fans receiving special discounts at concessions
geographic
they provide accurate descriptions of a sports property's target market
20% of the customers generate 80% of the revenue and profit
psychographic variables
social class
socioeconomic
family life cycle stage
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