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Demographic characteristics of a market segment include the following except
social class
fans receiving special discounts at concessions
they provide accurate descriptions of a sports property's target market
social class
What product attributes are important to our customers?
government entities
family life cycle stage
geographic
Which of the following questions is least useful when segmenting consumer audiences?
social class
fans receiving special discounts at concessions
they provide accurate descriptions of a sports property's target market
social class
What product attributes are important to our customers?
government entities
family life cycle stage
geographic
Business-to-business customers for sports properties include the following except
social class
fans receiving special discounts at concessions
they provide accurate descriptions of a sports property's target market
social class
What product attributes are important to our customers?
government entities
family life cycle stage
geographic
Sociodemographic characteristics are used to describe market segments for the following reasons except
social class
fans receiving special discounts at concessions
they provide accurate descriptions of a sports property's target market
social class
What product attributes are important to our customers?
government entities
family life cycle stage
geographic
Through research of users, Becky found that 70% of season ticket holders lived within 30 miles of the stadium and 40% lived within three different counties. These descriptors would best be classified as
social class
fans receiving special discounts at concessions
they provide accurate descriptions of a sports property's target market
social class
What product attributes are important to our customers?
government entities
family life cycle stage
geographic
Psychographic variables classify individuals using the following except
social class
fans receiving special discounts at concessions
they provide accurate descriptions of a sports property's target market
social class
What product attributes are important to our customers?
government entities
family life cycle stage
geographic
Michelle is designing an advertisement for a sports brand. The segment she wants to target views sports as meeting social needs. She should most likely feature any of the following in her ad except
social class
fans receiving special discounts at concessions
they provide accurate descriptions of a sports property's target market
social class
What product attributes are important to our customers?
government entities
family life cycle stage
geographic
Socioeconomic characteristics of a market segment include the following except
social class
fans receiving special discounts at concessions
they provide accurate descriptions of a sports property's target market
social class
What product attributes are important to our customers?
government entities
family life cycle stage
geographic
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