Which of the following questions is least useful when segmenting consumer audiences?

Demographic characteristics of a market segment include the following except

Socioeconomic characteristics of a market segment include the following except

Sociodemographic characteristics are used to describe market segments for the following reasons except

Through research of users, Kyle found that one target market for his sports property was primarily males in the 30-50 age group with children in their teens or out of the home already. These descriptors would be classified as

Through research of users, Becky found that 70% of season ticket holders lived within 30 miles of the stadium and 40% lived within three different counties. These descriptors would best be classified as

Through research of users, Zach found that 65% of season ticket holders had household incomes of $100,000 or more and had a college degree. These descriptors would be classified as

Michelle is designing an advertisement for a sports brand. The segment she wants to target views sports as meeting social needs. She should most likely feature any of the following in her ad except

Kevin enjoys playing tennis and racquetball. He also has an interest in camping and hiking. These characteristics of Kevin are classified as

Psychographic variables classify individuals using the following except

Usage rate segmentation is rooted in the concept of the 80/20 rule, which suggests that

Business-to-business customers for sports properties include the following except

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